Ty Cohen Presents: a Review of the Top 3 Music Business Books That Every Artist, Singer, Musician and Rapper Should Read – Part 2
Being a music professional is an on-going learning experience. Aspiring musicians need to learn the basics on how the industry works, from how to find an agent and get a record deal to understanding how royalties are calculated and the best way to use the Internet and Social networking groups to promote music.
Once the record deal is secured and the CD recorded an entirely new learning curve is needed – how to promote your CD? The Self-Promoting Musician-Strategies For Independent Music Success (2nd Edition) (Berklee Guide) by Peter Spellman is a detailed marketing guide written specifically for songwriters and singers. The book is an easy to read to-the-point guide that is a unique tool is perfect an important tool provides readers with the tools to start marketing a CD immediately.
Written conversationally, Spellman explains the strategies for marketing a CD in an easy to understand style with step by step instructions including how to get sponsored; avoiding marketing mistakes; staying within a budget; creating a marketing and promotional plan. Spellman also stresses the importance of having fun with your promotions because enthusiasm is contagious.
The guide details the ways in which singers and songwriters can generate income through licensing and other opportunities. Spellman includes sample templates to track the campaign’s progress such as a spreadsheet to plot out a marketing budget.
This is more than a how-to manual. It gives personal insights from four professional singer-songwriters who recount what their experiences have been and what it takes to be a full-time indie musician that successfully manages your career and life.
Stay tuned for part 3, coming real soon!