After El Cañuelo 2014

Having attended the annual El Cañuelo camp (26-28 September, 2014), so neatly put together by Mr Kerry Wickersham for the selected students of Sotogrande International School, Laura and I were once again impressed not just by the quality of talent that somehow managed to find its way to the event, but also by how nice and friendly everyone was and how hard everyone worked to achieve this year’s camp’s stated goal: to write an original song and perform it for everyone – with mere 4 or 5 hours time to do it!

I made this page for all the participants – to share with you some of my insights, for what they’re worth. Later on, I plan to also post here your recordings and some useful resources.

Now, as Mr Wicks told you, there will be two “special prizes” awarded to some of you for your El Cañuelo performances, one awarded by Mark – and one awarded by myself and Ms Laura.

I will reveal whom I decided to select in a moment, but first, I’d like to give you some of my thoughts regarding what I heard – along the lines of what I told you on the night, but a touch more detailed.


What I Heard

As I already said on the night, I was most impressed by everyone’s spirit, talent and hard work during your short stay at El Cañuelo. Some of your songs were most promising, and many of your vocal performances were really excellent.

The participants were: M5 – Annie, Jack B, Jake, Safina, Inga, Hugo G, Bella, Finn, Franco, Veronica, Maxim P, Dementiy T, Pablo, Lauren; M4 – Carmen, Nadina, Alma, Carlotta, Todd, Harry, Ushi, Rufus, Leah, TJ, Gilles.

But let me once again have a look at all the songs/performances I can best recall – and do forgive me if I miss out some of you. So, in no particular order, here are my quick assessments (oh, and if you like, why not send me your pictures so I can place them below):

Leah

  • picThe song: Good idea overall, though I didn’t hear a clear chorus. I can’t remember the lyrics nor the melody, though. The impression while listening was very positive for me, however, so all’s well. I remember really liking some of the melody line transitions you did.
  • The vocal: Really cool vocal vibe, especially in transitions between full voice and falsetto. Sweet! Huge potential just there.
  • The performance: Rather insecure and a bit uneven – but if one considers how rapidly you put everything together and even accompanied yourself on a guitar which, as I recall, you couldn’t even play before arriving at El Cañuelo – then it was a total success. Actually – wow.
  • My production considerations: I can hear a ton of things I’m quite confident I could help you with. I’m pretty sure I can guide you to improve your vocal – and your song. I can imagine this would be a fruitful and pleasant experience. You’ve got amazing potential. But are you “the one” I will offer this “prize” to? Read on.

Veronica

  • picThe song: As I recall it, it was a very solid blues/rock type of a song – definitely appealing to older folks, and with some tweaking it could work well in today’s market as well. I was missing a strong chorus there – which would be a natural thing to have in a song of that type. Something everyone could sing along to.
  • The vocal: Very solid with lots of pleasant nuances in your delivery. I got a sense of confidence from you which further added to the enjoyment of your performance. One of the very best vocals on the night – of this there’s little doubt in my mind.
  • The performance: Probably the performance of the night, in terms of how smoothly you and “your band” pulled it off, all the more impressive when I consider that you’ve put all that together – complete with writing your song – in the space of a few hours. And you rocked it!
  • My production considerations: Definitely studio material here! I can see myself helping you improve your song and record it to very good standard. But… are you “the one” I pick? Read on to find out.

Annie

  • picThe song: From what I remember of your song – it was really nice and mature almost beyond your age (sorry, I DON’T mean that as a put-down!) Your voice “sold it” very well – but when I listen to “songs” – as opposed to “performances” – I always try to imagine how would someone else carry off a tune like that. And my impression was that the song would not stand “the test of inferior performers”, LOL. In other words – more work needs to be done on that song to flesh out the message and the melodic hooks.
  • The vocal: Your vocal is wonderful – the tone, the technique, the overall vibe. It’s all there and it’s shocking to hear someone so young project so much skill in her singing. It’s the kind of vocal that can get you gigs as a session singer in just about any professional production studio in London or New York. You do, however, have a few “tiny” little mannerisms or habits, which you simply need to be made aware of – and if you choose to fall back on them you’ll do it by choice rather than inadvertently. Nothing a little more experience – such as studio recordings or more work with your vocal coach – couldn’t cure.
  • The performance: I remember my “impressions in the moment” when you performed, and they were basically that all was “okay” – with nothing knocking me off my feet. Your vocal was the feature of the show – not the song – as I see it. But it was a SONG-writing night, not a SINGER night, right?
  • My production considerations: Well, like I already said – you’re a “natural” for the studio. But this exercise is about picking someone to help them flesh out the SONG they wrote on the night at El Cañuelo. I can imagine that a session with you, both songwriting and recording, would be exciting and energizing. But… are you “the one” this time around? Keep reading to find out.

Fleur

  • picThe song: I was distracted from the song itself by your performance. This is where beautiful voices can sometimes work against the songs they’re performing. As the song was progressing, I was constantly “willing it” to get to the climax – a chorus or a hook – and start soaring. At the end of it all, even though I now can’t remember any of the song, I remember thinking that it was a “good start”, but that it needed some work to flesh it all out. And definitely a chorus re-write.
  • The vocal: Another spectacular vocal in the SIS group. I love how skilled you are with interpreting your songs, and how much nuance as well as true power you possess. You’d find no problems at all getting hooked up with producers around the world to put your vocals on their demo tracks. No doubt. But with all that lavish vocal skill also come some minor “buts”, primarily having to do with style control. Less is more. Just little habits and mannerisms which you need to learn to control – nothing major that would spoil the fun of listening to you, but enough to notice and try to curtail. Some vocal production work in studio would totally show you how to master that.
  • The performance: I liked how ambitious you were bringing in not just a guitarist but also a cellist. That was effective, even when there were some minor stumbles. It’s consistent with a slightly-larger-than-life image that I’m getting from you, LOL. It’s all good.
  • My production considerations: You’re perfect material for studio sessions, like I said. Your song was interesting enough for me to want to help you make it better. And you’re a singer who’s worth serious consideration. So… will I pick you or not? Read on.

Gilles

  • picThe song: In purely commercial terms, your song idea was one of the strongest on the night. But… I only know because I was there while you were writing some of it. It didn’t come across nearly as strong on the night, though. But no matter. The little that I did hear – if it’s further worked on and developed – could be “a hit”. I know, I know “it ain’t a hit until it sells like hot cakes,” but you know what I mean, right? It SOUNDED like it COULD BE a hit. A superb first effort for someone so young.
  • The vocal: I happened to hear you while you were writing and rehearsing your song and I felt that your voice is absolutely fantastic. Little Michael Jackson came to mind immediately – and that was further reinforced when I noticed how generally musical you are, how you naturally “groove” with the music, how confident you were handling that little ukelele even though you never played one before that day. How long till your voice breaks? Will you be able to build on that – like Michael Jackson or Stevie Wonder did? – or will you become another Billy Gillman or another Robertino? This matters very little now, of course – it’s just me musing out loud. But the fact remains that your vocal tone is one of the most memorable things for me during this year’s El Cañuelo camp.
  • The performance: What a shame that your first day ever on the ukelele was combined with Todd’s first-day-ever on a bass. 😉 One can only truly admire you guys for trying regardless – and even though the song fell a little flat, you STILL managed to deliver a few nice vocal lines which were almost-almost enough to demonstrate that you actually had a SONG there!
  • My production considerations: I liked both your song and your vocals. You’re at the perfect age to start “developing.” And the thought of working on your track is very appealing to me as well. But are you “the one?” Read on.

Dementiy

  • picThe song: Of all the 17 (?) songs I heard at El Cañuelo – this is the ONLY ONE which I still (in parts) remember. A “ticket to Jupiter” in a thick Russian accent? Precious! Hilarious. Deadly effective. In fact – I would almost be ready to bet anyone that this song can become a viral hit on the web. I can see it now: “The Crazy Russian Singer Goes To Jupiter” – and you can start by putting on your welding goggles for safety, LOL. I was smiling throughout.
  • The vocal: Just about passable – tuneful and in-pitch enough and rough and raw enough – to endear you to my ears as – at the very least – a credible “novelty act”. I’m quite sure that there’s much more of a musician within you than you showed us on the night, but what I heard is enough to make me think that you COULD actually put some smiles on millions of faces!
  • The performance: Unpretentious, humorous, self-deprecating but also at the same time confident – I kept smiling for many minutes after you left the stage – and I’m smiling now as I’m writing this. Your song, possibly more than anyone else’s at El Cañuelo this year is “hot” – in the sense that music business professionals think of “hot” – and that is: someone who can make them money quick with a novelty record. Yes – it was raw as hell. But that’s why it was so endearing. I wonder if you could repeat that – on video – with the same unselfconscious humor and energy. Now, that’s the big question…!
  • My production considerations: From a purely commercial point of view – this is a no-brainer. You should be the one whose I track I take, develop and help it go viral. But… I’m not altogether sure about my own ability to produce a novelty record. I’m not sure if I’m able to direct you well enough to make you keep that natural spontaneity. But… it’s a challenge for me to think that perhaps I could… Perhaps do a “raw” version and a “produced” version… Hmm. Are you “the one” then? Read on.

TJ

  • picThe song: In my memory now, I’m not sure which one was your song – the first one or the second – and quite frankly even as you performed them, I wasn’t relating to them with enough enthusiasm. They were both “good” in the sense that they had “properly” structured lyrics (as far as I could make out) and decent-enough melodies. But I love it when a song gives me the kind of a hook I can hang my hat on. Actually, I love it when a song has multiple hooks. And I didn’t quite get that there.
  • The vocal: Excellent “edgy” vibe in your vocal! I’ve worked with you on a part of one song some weeks ago in my studio, so I already knew that much about you – but you appeared as a guest on another song during the evening, and I heard some additional tonalities in your voice I didn’t know you had. Lots and lots of potential which you should seriously consider developing. It can only get better from here.
  • The performance: Good – though below what I subconsciously expected. I “slightly” knew you from before and I had the impression that you would be a little more of a showman. Not in an “over-the-top” way, but just in terms of confidence, etc. You brought it, to be sure – but you could have brought it bigger and better still. It was enough to make you noticeable among the El Cañuelo crowd, but not quite enough to blow people’s socks off yet.
  • My production considerations: As I said, I’ve recorded you on half a song already, so I know something about the kind of work that is involved in producing you as well as the reasons why you really deserve to be developed further in this manner. Yes, I would be most happy to work with you and get your track to rock. But… are you the one I’ll pick this time? Read on.

Nadina

  • picThe song: I don’t think I remember the chorus – but I still remember the vibe of the verse. And it was “vibey” and good. Possibly one of the most compelling melody lines on the night! But – not knowing how the rest of the song goes, I’m unable to give you a fuller critique.
  • The vocal: Really sweet vocal with some awesomely cute tones – which I had the pleasure of listening to during your songwriting process, before you performed on the night. Sorry I forgot to mention you when I did my little wrap-up speech! I actually thought your voice has possibly the greatest “growth potential” of them all. I heard some interesting little nuances and unique touches there which tell me you could become sensational – with a little work.
  • The performance: The little that I heard when you were rehearsing the song sounded a whole lot better than what you did on the night – and bearing in mind that you actually sounded really good on the night (your arrangement troubles notwithstanding), that’s saying something!
  • My production considerations: I see you as an artist “I can create” – LOL – forgive the Pygmallion-ish like delusion of grandeur – but what I mean by that is that your potential makes me believe that I could help you define who you are, musically – and make you a force to be reckoned with. I know I can help you recalibrate that track of yours and make it kick ass. But are you the one I’ll pick for this opportunity? Read on.

Safina

  • picThe song: It was above-average memorable on the night, in the sense that it used enough of the tried-and-true rock elements to make it so. But as I listened, I didn’t hear any strong hooks and the message – whatever it was – was lost on me. So, generally, a good effort (especially considering how little time you had) – but it needs fleshing out to make it a “Song” with a capital “S”.
  • The vocal: Very interesting vocal. You have a few different “sounds” – some hard and driving, some soft and warm. I wasn’t quite sure which one is your “core” sound, though I heard you rely on the slightly harsher sound on the night. No matter. You have huge potential: you could have a career with that vocal, all going to plan. You still need to work on the nuance, though – but all told, without a doubt one of the best voices on the night.
  • The performance: You’re a “rock chick” at heart, aren’t you? I love your confidence and bubbly personality – which is not so bubbly so as to stop you being cool, LOL – both of which are great assets in this business. Your performances, including the one featuring your own song were all solid in the “entertainment” department – in spite of the little “backing band” glitches here and there.
  • My production considerations: Woo-hoo, you could be a fun project to develop. You’ve got absolutely the kind of energy a producer loves to help refine and shape. Your song was certainly interesting enough for me to believe that it’s worth spending some time to make it kill. So, will it be you then? Read on.

Jack

  • picThe song: You chose to develop a riff and a lyric and present them separately. Then, reluctantly, you sang it a cappella. The riff itself was cool. I could imagine a U2-style melody line running over it. The lyrics seemed fine, though I couldn’t recall what they were about barely minutes after you read them. The way you presented the song, I couldn’t relate to it – but that little riff you played has lots of promise!
  • The vocal: Since you did your best not to sing, I’m assuming you don’t see yourself as a singer, even though the little that you did sing revealed a whole lot of vocal sensitivity there – trying very hard to hide itself. But, I see you’re a drummer, bassist and guitarist as well, so no worries. Still, I can’t assess your vocal beyond that.
  • The performance: You were a bit too guarded and cautious. I used to be that way when I was very young, so I can relate to that very well. Afraid to put a foot wrong or to make a fool of myself. And yet you’ve got plenty of potential, of that there is no doubt. Just don’t be too cagey! 🙂
  • My production considerations: You’re one of those ready-made challenges for a producer. Tough nut to crack on the one hand, but potentially a treasure-trove of unexpected surprises. Your song was very very raw, so it would be easy to re-work it from ground up…and get YOU to actually sing it! So, will I pick you in that case? Read on.

Inga

  • picThe song: It was Mark who reminded me of your song – which was the last on the night and you performed it with Safina. In fact, in my warped recollection I thought it was Safina’s song, but now I remember you as well. I don’t remember much of the song itself any more, other than general impressions. As I remember it, the song had a nice, if slightly generic, rock feel. It was great for what it was – but whatever its message was, was lost on me.
  • The vocal: As I remember it, you seemed to be a bit in Safina’s shadow, not quite claiming your space! I remember a nice, pleasant vocal tone – and a hint of insecurity. It could be just my impression, of course. But projection is key and I would have wanted to hear more of it.
  • The performance: Teaming up with Safina for this song was a two-edged sword of an idea. Safina’s energy carried the performance, but also stole some of your limelight. Which is a shame, because I’m totally sure you’ve got a lot more to offer!
  • My production considerations: You could definitely benefit from focused in-studio development and I bet you’d be great to work with. But will I pick you this time? Read on.
What Is This Prize You Keep Talking About, Paul? (click to open)

The production session that I want to give one of you will consist of the following:

  • Songwriting – we’ll take the time we need to make your song as great as it CAN be. Depending on the case, this usually takes 1 session for a pop song.
  • Arrangement – Once we have the song down, I’ll play in and record all the instrumental parts that we’ll need. In some cases, I may bring additional session musicians, if I believe they’re needed. We’ll know at this point what style your song should be and what market it’s aimed at. All this can take a session or two, though in many cases I do this while you’re away, so as to conserve on your time and energy. But you’re always welcome to be there with me while I’m building your track.
  • Guide Vocal Recording – This is where I start recording you. First we record a “guide vocal.” Ideally, I want your guide vocal to be GOOD, not just “okay.” Why go to all that trouble if I’m gonna scrap that vocal in the end? Because it’s an extended part of the arrangement process, and I want to be able to make binding decisions about the arrangement before I commit to the final vocal takes. This saves a TON of time in the long run. Typically 1 session is enough to nail the guide vocal to the wall.
  • Re-Arrangement – We let the song “sit” for a couple of days and then we assess how it works so far. What can be done better, what should be changed, etc. Here’s where some song elements may also get changed, e.g. a chorus re-written or changed and so on. Also instrumental parts may be added – or removed. This process is usually about 1 session long.
  • Final Vocal Recording – Now that we really know what we want – we record you much like we did with the guide vocals. Multiple takes (sometimes dozens and dozens… lol) and we pick and choose the best of the best, until we’re happy. This can take 1-2 sessions, typically. Apart from the time you spend on the singing, I spend a lot more time after you leave, compiling your takes, splicing, editing them, tuning where needed, re-timing sometimes, and so on…
  • Production – And then I do the production. It can take 1 session, if everything prior to that went smoothly (sometimes there are doubts and we pay for those in the production process – because now is the time to eliminate all doubt, lol), and then it takes longer. Special effects, mixing tricks, cuts, dropouts, filters, splices, inserts – anything and everything that will make the track commercially viable for “your market” is considered here.
  • Mix and Mastering – Once all is done I do the final “master mix” where I ensure that the track will sound good on “all” equipment, that it’s compressed and EQ’ed just right and that sort of thing. If I did everything correctly up to this point, the mastering process will take less than a session.
  • And now you’ll have a track – ready to be pitched or ready to be a part of your repertoire. You’ll get your WAV and MP3 mixes, Master CD if you want, backing track mix – and whatever else we can think of.
  • Posting it online – I’ll post it online for you, so that it can be found around the world. This is not a full marketing effort, but enough to put you out there so you can start getting a little recognition.

A “SESSION“, as I define it here for your convenience, is 2 hours of work with you AND 2 hours of work on my own, i.e. up to 4 hours total.

When I offered my studio work to clients and record labels in the past, I typically charged €800 per studio day (8-hrs). But I’ve had my studio closed for some years for various good reasons. So now that I decided to re-open it, I also decided to offer my work at rates that I KNOW few producers in the UK or the US would volunteer to beat. I offer those sessions at a €40-per-hour rate – and if someone commits to larger projects, I offer it for €30 per hour – or work out a deal based around that.

But YOU, the person I pick, will get this FREE.

NOTE: This “Prize” does not include re-mixing (different style arrangements for the song), artist’s image and graphic development, video production for the song (except perhaps something really basic), or web development and online marketing (again, except something really basic). These are separate things we can look at some other time. The Prize does include some pitching to “friendlies” in the record business, however. NO promises – but pitched you may well be.

A NOTE ABOUT SONG RIGHTS – In case I/we write a song for you, we keep 100% of the rights. In case we re-write your song, we split 50/50. If either side only makes minor contributions, we agree on a share percentage. In almost all cases, we retain the right to first publishing and management of the songs we produce (though exceptions are perfectly fine if discussed beforehand).

How I Will Pick YOU - Whoever You Are (click to open)

First of all, a general observation that applies to you all:

ALL of you – without exception DESERVE (and quite possibly NEED – if your real dream is to wind up in music some day) to go into a good production studio and start actually working on your potential future career.

You’re all the “right age” – even though it’s also the most challenging time for you, because you MUST keep up the best school-work you can, while at the same time preparing yourself for the eventuality of a career in music. Remember: exceptional ambition and talent require exceptional effort.

I can very easily imagine ANY SINGLE ONE OF YOU as being “the one” I pick for this prize. I can picture myself helping you shape your songs, your vocals – and, ultimately, your career.

With this in mind, I think you should ALL seriously consider signing up for some production studio sessions. You can spread them as thin as you like, to suit your parents’ budgets and your time constraints – but do it regularly nevertheless. If you’re seriously considering a career in music.

Now, for the interesting part.

WHOM did I choose and WHY?

First, the “why”

In a typical situation on any given day, I like to work with the best people I can find. Often I’ve worked with people who had fabulous songs – and then worried about finding appropriate singers for them later. On occasion, I like to develop artists whose potential I believe in, but who are otherwise quite raw. Now and then, as well, I’ll enter into a project simply for its short-term commercial potential.

Who’s “best” – to my ears?

That’s a tough one actually. Annie and Fleur are probably the smoothest singers, but Veronica and Safina are in the same ball-park and also have very “dynamic'” personalities. Then there’s TJ and Gilles whose vocals CAN be top-shelf, especially if someone helps them get there. The same goes for Lea and Nadina – awesome potential, just waiting for someone to help them blossom. Which way am I leaning? I honestly still don’t know – but I’ll know by the time I finish writing this. It helps me make up my mind… 🙂

Who had the “best song”, in my view?

Gilles has probably the most commercially viable song. But Fleur and Annie both had very rich and nuanced, ambitious songs which would be a cool challenge to try to improve. Safina and Veronica both had energetic songs which could easily be made kicking and exciting. And with their kind of vocals, that would be an almost surefire thing. Lea’s and Nadina’s songs were also really interesting, especially Nadina’s, though they need much more work still. And then there’s our Crazy Russian friend who had by far the funniest and catchiest song of them all. But novelty records are hard to plug. They either work or they just don’t. There’s little in-between for them. And I’m still undecided.

What was the purpose of giving this prize?

It was, in truth, to reward the best songwriting effort. And that’s really what I should be judging this on. Was there a secondary purpose? Yes. To reach out and to encourage some or even ALL of you to switch to second gear and start developing your material from here on out. If you’re motivated and you believe you can achieve what you dream – you probably can. Now get your family and friends behind you and work like hell!

So I have decided, even as I was writing the above words.

I will offer two prizes – second and first.

Second prize: COVER recording session with full vocal production, worth anything between €150 and €400, depending on the artist, using my current prices.

First prize: ORIGINAL recording session (as specified above), worth anything between €600 and €1,500, using my current prices.

Paul

Stop torturing us, WHO is getting that prize?!?! (click to open)

Special consideration: work for it and you’ll get a prize

  • Dementiy – I’m on the fence about my own ability to bring out what this song CAN be. I believe it CAN be very successful. This could be a dead-easy project – basically just record what you’ve already got and we’re done. Or a complex one, where we take pains at each stage to ensure that we really nail it, perhaps build up an arrangement for it.  My decision is therefore as follows:
    • Record yourself on video, playing this song
    • Do at least 2-3 takes
    • “Produce” it as much or as little as you like, goof around if you like
    • Add or subtract any elements you like
    • When you have it ready, let me see it and then I’ll tell you if I feel confident enough that I can do something with it
    • Get in touch with me once you read this.

Special prizes (yes, plural!)

  • Annie, Fleur, Nadina, Veronica, Leah, TJ, Safina, Jack, Inga – Yes, that’s right, I’ll record covers with nine of you! I’ll allocate 1 session for each. You pick the track you want to record, but I get to approve it, basing on what I think of what you “should” be signing. Either you find your own backing track or I’ll find one for you. When you’re ready, get in touch with me and we’ll schedule you. After you get your cover, you’ll know how I work and whether you want some more. And if you do, I’ll be happy to arrange with you and your parents something that will best suit you, both time-wise and budget-wise.

Top prize

  • Gilles – On balance, you’re not (yet?) the best singer, nor in all likelihood (yet) the best songwriter. But your song had great commercial potential. Your age and image make me believe that I can help you put together a kick-ass tune. We might even be able to plug it somewhere (e.g. film, commercial, endorsement, or give it away as a cover for an established act, etc). Regardless, it will be your first serious song for your future repertoire. Once we’re done, I’ll offer you/your folks the best deal you can get for all your subsequent development, if you choose to continue. Get in touch with me once you read this.

What About the Rest of You?

I didn’t have enough of a recollection of your work or talents. Sorry! My fault entirely. I KNOW that I’m missing some enormous talents here, so I don’t want you to just fade away and disappear.

DO contact me and plan for some studio sessions. Perhaps start with one or two cover sessions and see if you want to go into a fuller development! I will post all mixes here on this page.

To contact me, call me on (+34) 645-13-13-76, or email me on webmaster@meermusic.com or skype me on mmistudio – or you can also just contact Ms Laura at SIS.

All the best and thanks to you all for the super enjoyable time we’ve had with you at El Cañuelo,

Paul Sedkowski (and Ms Laura)

PS – If you have a question or a comment, write it below!