by PS | Mar 5, 2014 | Crusher, Main Course
[emember_protected for=2-3-4-5] YOUR MUSIC GET THE PRODUCT RIGHT – Make sure the “product” is right. A “department” in your company (yes, YOU, initially) must ensure that the music you’re producing is “right” for the target market it is aimed at. This will...
by PS | Mar 5, 2014 | Crusher, Main Course
Think of your music activity as a company (though you don’t have to formally register it until you actually start pulling in regular and reliable incomes.) It has a “creative” department (let’s call it “R&D” – research and development), and a “business” side...
by PS | Mar 5, 2014 | Crusher, Main Course
At the very least, you need to KNOW WHAT needs to be done and next KNOW HOW to GET IT DONE. In fact, knowing how to get something done is more important than doing it yourself. After all, you want to work ON your music business – not FOR it. So, your first mission now...
by PS | Mar 5, 2014 | Crusher, Main Course
Today, everyone with access to the Internet has the exact same resources at their fingertips. So how come only so very few succeed? The answer is obvious. Most don’t try hard enough, or if they do, they do it wrongly by misdirecting their efforts. Others try a...
by PS | Mar 5, 2014 | Crusher, Main Course
I think there should be NO DOUBT about what is actually PREFERABLE: and that’s going indie. Not only is it better in just about every conceivable way, it is also the only way you can ever be considered for a major recording contract these days. Proof of concept....
by PS | Mar 5, 2014 | Crusher, Main Course
With everything the Internet has to offer, you now have the tools to do just about everything you need – for “almost free.” This means that “theoretically” you could do “everything” without paying a dime, but in practice, you want outside specialists to do certain...
by PS | Mar 5, 2014 | Crusher, Main Course
The “artist and repertoire” representative (a.k.a. “the A&R man”) in a major label is tasked with matching the artist’s music to the most appropriate songs and market. Or, as it happens much more frequently (and rather sadly) forcing...
by PS | Mar 5, 2014 | Crusher, Main Course
One of the biggest debates in the music circles over the past 20 years has been the growth of the internet “music piracy” which is blamed for the supposed “destruction of the music business”, and which has been used as an excuse for endless...
by PS | Mar 5, 2014 | Crusher, Main Course
This is a very common misconception. People are only aware of the mega hits and the legends that 90% of all revenues in the music industry are driven by 10% of its artists. The hit-makers. While this may have been true at some point in the past – although I...
by PS | Mar 5, 2014 | Crusher, Main Course
While having a major financial backer (e.g. a label) behind you might sound like a great idea, there are MANY pitfalls involved here. Unless you are – literally – one in a million who not only gets the major label contract but also is successfully launched in a major...
by PS | Mar 5, 2014 | Crusher, Main Course
This chapter is more personal. But I felt that giving you a little background for how the idea of this course took shape is important for you to “totally get” where we’re going and why. Chances are, you will recognize yourself in my past experiences and my subsequent...
by PS | Mar 5, 2014 | Crusher, Main Course
A few weeks ago, a singer I know called me up to get my opinion on her plans to travel from where she lived in Canada all the way to Hollywood in order to personally pitch her music there to the music industry moguls. Failing that, anyone she could get to. She tried...
