by PS | Mar 5, 2014 | Crusher, Main Course
At this point you have all the fundamental elements of your online business in place. You have created a solid plan and backed it up by research. You’ve built a great little WordPress site and filled it with valuable content. You’ve...
by PS | Mar 5, 2014 | Crusher, Main Course
When someone opts into your form, be it in order to receive your latest single, a free report, or sign up to your newsletter – you hope that the reason why they did it is to form some kind of a relationship with you. Put in a different way, you hope...
by PS | Mar 5, 2014 | Crusher, Main Course
[emember_protected for=4-5] Generally about your eMail sequence – You’ll need to imagine – and write – the entire sequence of emails your members will get from you. Starting with the thank-you...
by PS | Mar 5, 2014 | Crusher, Main Course
If you’ve been around any kind of internet-based marketing for any length of time, you will have heard the over-used line “the money’s in the listâ€. I said as much many times in the preceding...
by PS | Mar 5, 2014 | Crusher, Main Course
We have already covered what squeeze pages are and their role in helping you generate incomes online. But let’s quickly review and look at some of their most important aspects. [emember_protected for=4-5] Think of a squeeze page as a kind of a...
by PS | Mar 5, 2014 | Crusher, Main Course
Generally speaking, a “landing page†(or a “lander†for short) is ANY place where a visitor lands on your side. It can be your original squeeze page which you promoted, your special information...
by PS | Mar 5, 2014 | Crusher, Main Course
I agree that this is a rather “unpleasant-sounding†term. It conjures the image of treating your fans like meat going through a grinder. But the “funnel†metaphor is nevertheless quite accurate,...
by PS | Mar 5, 2014 | Crusher, Main Course
Let’s face it – most websites we visit are quite indifferent to us. We don’t “engage†or purposefully return to them for more content. But in some cases, we DO. Think about what...
by PS | Mar 5, 2014 | Crusher, Main Course
As an artist, this one is pretty easy for you. You already HAVE a product you fully own: your music. The only thing is, is that selling independent music (without the backing of the major-label hype machine) can be very slow going. THAT is why you need to supplement...
by PS | Mar 5, 2014 | Crusher, Main Course
Now that you have your product and have created a plan for your sales “funnel†(i.e. the “sales flowâ€), it’s time to connect it all up to your website. One of the simplest...
by PS | Mar 5, 2014 | Crusher, Main Course
From a marketing point of view, a “product†is not merely the thing or service you’re selling that “one time,†but rather an “ongoing set†of...
by PS | Mar 5, 2014 | Crusher, Main Course
Just because people like your music doesn’t mean they’ll treat your product recommendations – or indeed any kind of business-related dealings with you – seriously. But if they perceive you as...
