B3-CH51 – Different Strokes For Different Folks

Let us now take a minute and overview the entire course: what we covered so far and where it fits within the above “six stages”.

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• Stage 1 – Research and Planning
  • Book 1: General mindset, stories, background information, what matters, things to keep in mind about your audience, the general vision – the big picture.
  • Book 2: Making sure your music rocks, more about you as an artist, local market considerations, more about your audience and fans, basic team-building considerations.
  • Book 3: Things to know when building your web business, researching your keywords, niche and competition, getting to grips with the basics of SEO
• Stage 2 – Building Your Site
  • Book 3: Domain and hosting, WordPress setup vs site-in-a-box solutions, building and optimizing your site, design cosiderations
• Stage 3 – Other Web Properties, Interconnections and SEO
  • Book 3: Social accounts, essential subscriptions, services and tools, branding, interconnecting everything and preparing to promote
• Stage 4 – Income stream implementation
  • Book 3: Your income streams, product selection, product building, extended product, sales funnel, audience/fan considerations, list building, conversion and optin considerations, autoresponder campaigns, membership sites
• Stage 5 – Ongoing Content Development, Launch, Affiliates and Promotion
  • Book 3: Paid traffic techniques, understanding ad networks, testing and scaling, launching your business
• Stage 6 – Daily management and expansion
  • Books 1, 2 and 3: understanding how to apply all your knowledge to running a high quality online music business with minimum effort, expenses and time, but with maximum efficiency and profitability

Knowing the above, let’s now have a look at a few alternative ways you could build your plan, budget and timeline.

• One scenario will assume you’re the stubborn sort and want to cut costs everywhere and do it all by yourself. I’ll call this one “On The Cheap.”
• Another will look at outsourcing just about everything – the polar opposite. I’ll call it “All Out.”
• And one more will look at something in-between. And I’ll refer to it as “My Small Team.” I think this is probably the best way to approach everything – a bit of a balance between using your in-house resources along with outsourced ones.

Stage 1 – Research and Planning

• “On The Cheap”
  • Timeline: With full focus, it’s possible for one person to do a really solid job of everything I described in the planning and research sections within 3-6 weeks.
  • Quality: Assuming that you never did something like this before, I would guess this will only be about 80% optimal. There’ll be extra work further down the line to compensate for planning errors early on.
  • Cost: No out-of-pocket expenses, other than your electricity. Nothing out of the ordinary.
• “All Out”
  • Timeline: If you outsource all of this work to 2 or 3 specialists, leaving only the final say to yourself, you’ll be looking at 1-2 weeks before you got everything prepared.
  • Quality: If you picked the right people, you’ll be about 95% there.
  • Cost: Depending on your choices, you’ll spend between $500 and $3000 to get the best input.
• “My Small Team”
  • Timeline: I’d say 2-4 weeks, with one high quality external expert and you doing the rest of the preparatory analysis.
  • Quality: Chances are very good that you’ll be at least 90% there and your miscalculations or misjudgments further down the road won’t be too serious.
  • Cost: Possibly between $200 and $1000, depending on how and what you outsource.

Stage 2 – Building Your Site

• “On The Cheap”
  • Timeline: This will depend on your prior experience. If you never had any previous WordPress experience, allow between 1 and 2 months. You’ll of course be able to have “something” up and running in just a few hours, but making it all look great and function correctly will take you considerably longer.
  • Quality: If you’re not a good graphic designer, I doubt you’ll manage to make your site look very much above the “average”. If you never worked with site development, your site will almost certainly have lots of holes you’ll be plugging up over the next many weeks.
  • Cost: Since you’re doing this all by yourself – your cost will pretty much be zero.
• “All Out”
  • Timeline: An expert or two (site-builder, a content developer and a graphic designer) can build you a site like what I described in this course within a week or two. And that’s allowing for feedback, changes, improvements, etc.
  • Quality: If you hired professionals, the quality will be tops.
  • Cost: Depending on your specific decisions, your can get something like this done for maybe $500-$750 on the low end, and up to between $2000 and $4000 on the higher end. And sure, you can find much cheaper offers too – but they always come with caveats and extras if you want “more.”
• “My Small Team”
  • Timeline: With good focus and one or two outsourced experts, you can have your site fully up and running within 2-4 weeks, given that you provide at least half of the work.
  • Quality: Chances are you’ll wind up with a site you’ll be very happy with. Maybe not quite the highest quality, but definitely good enough to start kicking some butt.
  • Cost: Again, depending on individual choices, something like this should cost you somewhere between $500 and $1000 all told.

Stage 3 – Other Web Properties, Interconnections and SEO

• “On The Cheap”
  • Timeline: If you have no prior experience with this, then while this course will definitely help you do it by yourself, you will take a while. I’d imagine probably 3-5 weeks.
  • Quality: Chances are that after some trial and error, you’ll have everything set up very well.
  • Cost: Some key subscriptions here, probably up to about $200 (one-off) all told and maybe about $25-$50 monthly.
• “All Out”
  • Timeline: You can get expert outsourcers to set everything up for you (as described in this course in the relevant sections) within about a week, tops.
  • Quality: It should be done perfectly well, straight out of the gate.
  • Cost: I’d say you’ll be looking at anything between $200 up to maybe $500 to get it all done. Tops. And then some minor monthly fees.
• “My Small Team”
  • Timeline: I’d imagine you should be able to get everything done by yourself, but with one or two outsourced helpers within about 1-2 weeks.
  • Quality: It should be totally on par.
  • Cost: Definitely less than maybe $250 tops. Plus minor monthly fees between $50 and maybe $150.

Stage 4 – Income stream implementation

• “On The Cheap”
  • Timeline: Again, if you never did this sort of thing before, this will add to your trial and error time. Creating and testing a funnel, developing landing pages, etc – all that takes time and experience. Plugging everything in – your various income models – will also take a little experience. All that in mind, I’d say you’d be looking at 4-6 weeks of daily, focused work, at least a few hours per day.
  • Quality: Given that you didn’t leave any loose ends – it should all be average to good.
  • Cost: Zero.
• “All Out”
  • Timeline: You can get all of this done and tested for you within 1-2 weeks, max.
  • Quality: If you hire the right people, the quality will be tops and your chances of early success that much higher as a result.
  • Cost: I’d say you’ll be looking at anything between $1000 and $3000 to get all of this done.
• “My Small Team”
  • Timeline: Assuming you’re working with one or two good outsourcers and are yourself putting in the necessary effort to keep up with them, you should be done within 2-3 weeks.
  • Quality: If the people you hired are any good, your final quality should be quite respectable.
  • Cost: I’d say up to $1000 all included.

Stage 5 – Ongoing Content Development, Launch, Affiliates and Promotion

• “On The Cheap”
  • Timeline: Here you have quite a few different things all lumped together into a single “stage”, so for you to be able to do all this entirely by yourself will mean that you will really have to have had paid attention to all the details described in this course. Assuming you did, and not counting content development which is daily and may take you between 30 minutes and an hour each day, everything else will take you at least a month to organize and prepare. Add to that the preparation for paid traffic, and you’re looking at something between 1 and 2 months to get to the “I’m happy now” stage.
  • Quality: Impossible to predict, if this is your first time doing this. Chance are you’ll do pretty well, if you follow this guide carefully. But I would be pleasantly surprised if you managed to nail it on your first attempt.
  • Cost: Yes this time there WILL be a cost, if you do paid promotions – which is really important that you do. At the very least you’ll wind up spending between $100 and $200, but that’s really not enough to be “sure” that you picked the best traffic sources, etc. I’d say you should set aside no less than $500 per month for this stage. More would be safer and better.
• “All Out”
  • Timeline: You can get everything prepared and researched within 1-2 weeks by a handful of experienced outsourcers.
  • Quality: If you pick the right people, they’ll do a better job than you ever could, if you don’t have prior experience with these things.
  • Cost: Between expert outsourcers and monthly traffic spend, you’ll be looking at anything between $2000 and $4000, all depending on the advice you get from them. BUT – this is NOT a never-ending monthly thing. You spend it once, at most twice. By then you will either start earning and be able to re-invest earnings into further expansion – or you’ll discover a serious flaw in your planning. Assuming that you’ve done everything using experts – that will not be a very likely scenario.
• “My Small Team”
  • Timeline: You can do everything with one or two experienced assistants within 2-3 weeks.
  • Quality: The quality should be pretty good – if you picked the right outsourcers and are using your own judgment well.
  • Cost: Counting everything (including traffic acquisition), you should be able to get this off the ground for anything between $1000 and $2000. The same considerations apply here as in the above “All Out” example.

Stage 6 – Daily management and expansion

• “On The Cheap”
  • Timeline: If you got this far, you’re already something of a budding expert! You should be able to manage your site very well. But… will you still be able to manage your artistic career? THIS is the biggest challenge for an artist who wants to also build a business. A little outsourcing really is necessary.
  • Quality: If you got this far – let’s hope you’re making at least some money by this point, and this means your overall quality is better than average.
  • Cost: None, other than any monthly fees, typically around $50-or-so. But, if you’re going to do further traffic runs – see above.
• “All Out”
  • Timeline: If you hire a full-time administrator, then keep him/her on for the duration.
  • Quality: If you find a good person – he/she will keep your business afloat for you very well.
  • Cost: Whatever you agree to pay him/her per month. Ideally, a percentage of the profits.
• “My Small Team”
  • Timeline: This is an on-going thing.
  • Quality: If you got this far, it’s all good.
  • Cost: Give everyone an appropriate share of the profits and keep some aside for reinvesting in your business.

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Book 3 – Chapter 50The Launch	Course Overview	Book 3 – Chapter 52Your Chances Again

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