B3-CH49 – Membership Sites and Continuity Models

Everything we discussed above can be taken to a higher level still by not merely collecting fans and members but also by MANAGING them on your site.

You might see the benefit of allowing certain members (e.g. “VIPs”) to access some areas of your site, or having multiple levels of access depending on your members’ interests.

[emember_protected for=4-5]

I’m using a member management system called “eMember” by TipsAndTrics-HQ, along with their Affiliate Plugin and eCommerce Plugin. They integrate perfectly with my aWeber and PayPal accounts and make the job of administrating multiple sites a lot easier.

It is also easier to manage recurring sales with a system like that.

This is called a “continuity model”. In fact, THAT is one of the holy grails of an online business.

If you can hold on to your members, beyond the first opt-in or sale (and you can only do that by providing them with more great music, information, great products and content, remember!), you can have a continuity-based business.

The more members you have, the more tricky it will be to manage them with just your payment processor and autoresponder. Even with just a few dozen members it may be a really good idea to start looking at a membership management program like the one I mentioned above.

So what can your average membership management program do?

Typically, you get the tools to protect areas on your site, from whole categories down to individual files, and grant access to specific member levels. For example, you can have a public area where people don’t need to register to view your content and a free members’ area where there’s more content plus some extra goodies, and then a premium area for people who pay $X per month, and another premium area for people who pay $XX per month – and so on.

Naturally, you can do a lot more, including integrating with your payment processor and autoresponder. Some membership management programs also allow you to combine the membership module with c-commerce as well as an affiliate management – and all of that works as plugins within WordPress. Really cool!

I have taken the time to research a number of the most popular membership management programs and I even checked all of their most important features so that you can make your decision regarding that with open eyes.

Have look here at the enclosed Membership Resources and Course!

[/emember_protected]

Book 3 – Chapter 48Interconnections	Course Overview	Book 3 – Chapter 50The Launch

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