When someone opts into your form, be it in order to receive your latest single, a free report, or sign up to your newsletter – you hope that the reason why they did it is to form some kind of a relationship with you. Put in a different way, you hope that they didn’t sign up just to get the freebie and the next thing you know is they’ll unsubscribe from your list (you’ll have your share of those people too, so don’t be too surprised!).
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Most people who opt into online lists do it without such an agenda. On a more or less conscious level they want to be impressed by what you’ve got.
So, a mere “optin†is not enough. You really do want a “relationship†or a “permanent memberâ€. And the only way you’re going to get that is – and here I go again repeating myself – if you provide VALUE.
And once again we’re going back to the original “love your product†mantra. If the products or services you provide are great – and your site content is equally solid – and your free reports are engaging, and your follow-up messages well balanced – that’s VALUE. In that situation, the likelihood of your list members unsubscribing is MUCH lower. Also, the likelihood that they will heed your suggestions (including suggestions to purchase something you recommend) becomes MUCH higher.
At this point it may be a good idea for you to check the attached Optin List Mastery Course.
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| Book 3 – Chapter 46Autoresponder Campaigns |
Course Overview | Book 3 – Chapter 48Interconnections |
Book 3: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, , 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, Overview
Bonuses: templ, lib, tips, kwds, models Link Res: aff, class, cpa, cpv, cpc, write, mob, outs, rss, soc, traff, var, exch, srcs, vid Sub-courses: sens adw, aff, ar, bkm, cpy, cp, fb, fun, goo, lst, loc, mem, opt paid, ppal, sbox, prod, seo, opt, socn, vidm, host, wp, lnch
