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- Generally about your eMail sequence – You’ll need to imagine – and write – the entire sequence of emails your members will get from you. Starting with the thank-you email after they’ve opted in, then following with up “a number†(say, 25) of emails spread out 1, 2 or 3 days apart (some marketers prefer to spread it out even further apart). What will you be saying in those emails? Whatever it is – it must not waste people’s time. DON’T send anything unless it’s interesting and worthwhile. And every now and then you may be able to “pitch†them something as well.
- First thank-you – basically, thanks for opting in, and here’s your link to download your free gift.
First follow-up – content: write some interesting or important information, something they should find useful (since they downloaded your free gift) and will be happy to have received. Perhaps a report about something special or a bit of general information – or a video of your concert.- Second follow-up – more content: as above – make sure it’s VALUABLE and/or interesting/entertaining/informative.
- Third follow-up – you can now gently suggest that you have something really cool you think they will benefit from (your product, your new album, concert tickets, membership in your VIP section, etc). Don’t push it, just suggest it. If they appreciated your previous emails – they may appreciate this one too.
- 4th follow-up – more content.
- Continue like this: content-content-pitch-content-content-pitch… – all emails pre-made and set up within your autoresponder before you start your campaign. And make sure you monitor your autoresponder’s admin panel to see how many people are opening your emails and how many are clicking through on your links, etc.
- In your autoresponder you may also set up conditional actions, e.g. when they purchase, which emails should they receive? (This is often called “list segmentingâ€, by the way) .You may need to create a separate set for those – and – plan your next pitch for another (complementary) product as well.
Please consult the enclosed List Building Guide at this point.
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| Book 3 – Chapter 45List Building |
Course Overview | Book 3 – Chapter 47Optins & Conversions |
Book 3: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, , 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, Overview
Bonuses: templ, lib, tips, kwds, models Link Res: aff, class, cpa, cpv, cpc, write, mob, outs, rss, soc, traff, var, exch, srcs, vid Sub-courses: sens adw, aff, ar, bkm, cpy, cp, fb, fun, goo, lst, loc, mem, opt paid, ppal, sbox, prod, seo, opt, socn, vidm, host, wp, lnch
