We have already covered what squeeze pages are and their role in helping you generate incomes online. But let’s quickly review and look at some of their most important aspects.
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Think of a squeeze page as a kind of a business card. This is the prospect’s first introduction to YOU. Unlike a business card, however, the prospect also gets something of value from you – in exchange for his/her business card.
The benefit should always be mutual.
You get to know a nice person who gives you their permission to occasionally propose business transactions to them, and he/she gets something from you which interests them. If they really like what you gave them, they will be positively predisposed to doing further business with you. If they think it’s kinda lame – they simply won’t.
Many webmasters don’t like squeeze pages, considering them “too pushyâ€. But even they agree that squeeze pages hugely increase the chances of making sales. So what do they do? How do they resolve their ethical dilemma of being too pushy on the one hand and making ends meet on the other?
The answer comes down to a combination of having some class and providing genuinely great content (thus “atoning†for the pushiness to some extent) with the knowledge that many people who buy through squeeze pages ARE actually interested in these things and the squeeze page is simply an ad – and there’s nothing wrong with ads. Better still, it’s an ad that GIVES the customer VALUE before they buy anything. In other words, a squeeze page is a quick way to provide PROOF of how genuine you are!
But what about the unscrupulous liars who will perhaps make a great squeeze page and give you a truly valuable freebie – but will totally screw you on the other end, once you shell out the money for the “main course?â€
Well, sadly, there exist such cases, but they’re more rare than you might think. But be that as it may, you can be sure of one thing: they don’t last. People become wise to them really quickly, by sharing their negative experiences on forums and blog posts.
Regardless, YOU should not be in that category. This entire course is built to provide you with all the tools you’ll need to provide a truly valuable service to your fellow web surfers.
As long as you don’t start looking for shortcuts which rob you of QUALITY – you’ll never be in that category.
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| Book 3 – Chapter 43Landing Pages |
Course Overview | Book 3 – Chapter 45List Building |
Book 3: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, , 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, Overview
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