B3-CH40 – Selling Products You Fully Own

As an artist, this one is pretty easy for you. You already HAVE a product you fully own: your music.

The only thing is, is that selling independent music (without the backing of the major-label hype machine) can be very slow going. THAT is why you need to supplement your incomes with additional products.

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And no products are more lucrative (providing you can sell them) than those you create yourself.

Let’s look at some broad ideas here for how you can create “info products” which people will be happy to pay for. It’s not as hard as you may imagine and it can be a lot of fun too.

An “info product” is, typically, a PDF eBook or a video which you research and put together by yourself. It needs to offer information, entertainment, advice or tips which your target audience will find very useful. THIS course is an example of an info-product, although in this case it’s a really large one. But most people start with “tiny” info-products. Reports of 20-30 pages can easily be sold for a few bucks a pop. They may take a few days to create – and as long as they contain really useful information, they’ll find an eager audience.

“Info products” can also simply “access rights”. Some websites may contain articles or videos “for members only” or “VIP newsletters” and so on. There’s no limit to what you can do in this department.

The advantage of selling your own product over an affiliate product is that you get to earn 100% and you have full control. But – be aware that this advantage can also be somewhat illusory. After all, you DO need to find affiliates of your own to help you sell your product, so you’ll need to deduct the commissions you’ll be paying them. And you’ll need to give them at least 50%! But – whatever you pay them, you’re not LOSING anything. You own the whole thing and you don’t have to do any extra work to sell it. So you can afford to be very generous with your commissions!

Why is this even a concern? Well, you can only do “so much” on your own.

If you can engage others to promote your product – and they’ll do so if their earnings on it are attractive enough for them! – you effectively multiply the power of your promotions without spending a penny more.

So how do you find affiliates?

Typically, once you’ve developed your original product, you’ll place it on an info-product network site (e.g. Clickbank or DigitalPoint) – or you can look for a joint venture (“JV”) site – and hope that they will find affiliates for you.

If you get the product quality right (including great supporting materials, excellent commissions, etc) – you may very well succeed. The legendary marketing fortunes you may have heard about have almost all been achieved using this very model.

I have provided you with a dedicated course to explain the entire process of product creation and promotion, so without further ado, why not pause reading for now and check out this Product Creation Workshop.

I’ve also decided to include a couple of additional related resources for you, showing you how to do a Product launch (in this case, using a popular internet marketing forum, which while not ideally suited for music, will give you an excellent idea of what can be done on other more musically-inclined forums), as well as a course on how to achieve Local market domination, so do check these out now!

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Book 3 – Chapter 39Monetization Methods	Course Overview	Book 3 – Chapter 41Fan Relationships

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