B3-CH37 – Building Trust and Loyalty with Supporting Information

Just because people like your music doesn’t mean they’ll treat your product recommendations – or indeed any kind of business-related dealings with you – seriously.

But if they perceive you as someone who really knows their thing – things change dramatically. You’re now an “authority”. If you produced your latest album using “Plugin X by company Y”, and then write a little article about how it works, what to look out for and what kind of secret tricks people should know about – it’s much easier for you to then write something like “if you think your studio could benefit from this plugin, click my affiliate link here and get your own!”

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Your AUTHORITY is one of the major cornerstones of your online business success. If you’re seen as a mere portal to buying stuff, you might do “okay” if you invest heavily into traffic, but in most situations, you’ll be just as easily forgotten.

This is why I mentioned “love” in the beginning of this book. You must LOVE your product. This way, you’ll never begrudge the effort that needs to be put into developing your site’s content around it.

Articles, info-sheets, anecdotes, comparisons, analyses, stories, pictures, videos – all of that is CONTENT which you need to create around your product(s) – either by yourself or with the help of your chosen outsourcers. This applies whether you’re promoting your album or if you’re selling acoustic guitars – or special reports about the music industry.

On top of all that, you will also need to create fresh content on a regular basis. Initially, as you prepare to launch your site, you should have at least 10-20 articles ready in advance just waiting to be published. Afterwards, you’ll need to have at least one new release per week, but it’s MUCH better to have one per day. If you can manage to have something GOOD released more than once a day – all the merrier.

Just remember, while it’s true what they say that “content is king” – they don’t mean ALL content.

“Spun” (automatically re-written) or poorly-written articles, low quality graphics, boring videos are NOT KING. They will turn your visitors off and you will not make many sales, if at all.

Again, that’s why you must LOVE your products. If you do, then you will read your own site through the eyes of a new visitor. Are YOU impressed? Are you learning something too? If you are – you’re well on your way to success.

Also keep this in mind: you can not create content for “everybody”. Aim at PEOPLE JUST LIKE YOU. At least you can safely say that you are an expert in people like you!

Later, you’ll only need to know how to find other such people, and THAT’S your sub-niche, i.e. the very reason why YOU will be successful!

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Book 3 – Chapter 36What Is Your Product	Course Overview	Book 3 – Chapter 38Extended Product

Book 3: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, , 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, Overview

Bonuses: templ, lib, tips, kwds, models  Link Res: aff, class, cpa, cpv, cpc, write, mob, outs, rss, soc, traff, var, exch, srcs, vid  Sub-courses: sens adw, aff, ar, bkm, cpy, cp, fb, fun, goo, lst, loc, mem, opt paid, ppal, sbox, prod,  seo, opt, socn, vidm, host, wp, lnch