B3-CH34 – Product Selection

Quite apart from any music-related products (your MP3s, merchandise, posters, etc) you will at one point want to expand your range. So let’s have a broad look at what your potential products can be and how to pick them.

In general, your “product” can be:

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A physical product you’ve created or which you’re affiliated with

• An e-product (typically software or an eBook) which you either created by yourself and fully own or are an affiliate of
• Special offers or ads that you run on your site and where you get paid either for exposures or for signups – or any number of other possibilities
• No “specific” product, but rather “content” and niche-specific on-site information which, if it’s great, will drive traffic. Such “engaged” traffic can be resold to other webmasters who need exposure for their ads
• You also need to consider a product “set”, i.e. products you will want to present to your prospects once they’ve purchased from you (so called “upsells” and “downsells”)

Once you have a specific product in mind you need to establish its keyword popularity on the web, exactly as explained in an earlier section of this course.

If it appears that even a moderate “conquest” of your keyword set will indeed give you good quality traffic of at least between 1,000 to 5,000 organic visits per month – all that remains will be to work out a strategy for how that will be accomplished.

A good product is one where you have the following:

• You really like and understand it, so you can add value to it on your site, via articles, reviews, comments, special reports, etc
• It’s of great quality, so your reputation will never suffer through association with it, and so that your returns will be kept to a minimum
• It’s low-maintenance, so that once it’s sold it’s pretty much out of your daily concern
• It’s profitable, either on a per-unit sale basis or because of continuity re-billing, and your total cost of promotion must be at least 50% lower than your total sales
• It has manageable competition
• It has huge demand
• You know where the market for it is, and how to get in front of it

Take the time it takes to decide on your product. You’ll be working with it and on it for many months and your bottom line will depend on how well you do your initial homework.

It’s better to find one GREAT product and focus on it, rather than a bunch of mediocre products and just skim them. Definitely this is the way to START. This is really a true bona fide SHORTCUT to online success. Remember that people who are successful online are highly focused. And you should be too.

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Book 3 – Chapter 33Income Source Examples	Course Overview	Book 3 – Chapter 35Multiple Income Streams

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