Regardless of which traffic source you ultimately choose, you need to test it, and if it works, scale it up at a pace you can sustain (while always continually monitoring).
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- A test phase, where you spend the least amount possible per traffic source in order to establish a baseline metric for your offer and traffic source (i.e. how well are you converting at that level and how good the traffic source is). The objective is TESTING and getting opt-ins. You MAY also get some sales, but this is, ostensibly, NOT the objective here. If you can get people to opt-in, then selling to them as already-prequalified prospects is the second stage.
- A confirmation phase, where you repeat the test (possibly slightly scaled up) using only the best-performing sources and ads. The objective remains to get opt-ins, sales remaining a secondary concern.
- A sales test phase – where you ensure that your prequalified prospects actually buy from you at a sustainable rate.
- A scale-up phase, where you bet on your best horses.
You can do a test phase for as little as $25 in some cases. This is, in MOST cases, not enough to arrive at SOLID conclusions but for those on a ridiculously tiny budget it MAY be the only way to test the water. However, a much better (and SAFER) test number is something in the area of $500. This will enable you to run multiple tests, try various promising ad sources, experiment with different versions of your ads, different demographics targets – and still drive MANY thousands of visitors to your offer.
It is entirely possible to earn good money even during the test phase, but IT SHOULD NOT BE YOUR OBJECTIVE.
Yes, I know it sounds a bit crazy. “What? You don’t want me to make money as fast as possible?†No, I want you to make money RELIABLY for a LONG time – when you’re ready. Rush slowly.
Spend your test budget on building a LIST (sign-ups to your autoresponder opt-in form), and sell to them in the NEXT step.
The objective of the test is to confirm the scalability of your traffic source and conversion rates from-seeing-your-ad-to-clicking-through and then from-visit-to-opt-in. If you choose to SELL directly (send traffic directly to your affiliate offer) as opposed to going through the extra step of SIGNING UP – it may work for you, but you will be potentially robbing yourself not only of future sales but also of the invaluable market intelligence which a test is designed to give you.
Your confirmation phase will require at least a repeat of the same amount as the test phase, and possibly a little bit more (you should reinvest your proceeds from a successful initial test). In this phase, you will be able to DROP the non-performing ads and/or traffic sources and invest ONLY in those which bear promise. You will also be able to compare your baseline metrics from the test phase with your confirmation-phase ones, and you’ll thus be reassured of what you can REASONABLY EXPECT from a full campaign.
Your scale-up phase will focus only on your best performers (ads as well as traffic sources) and you will want to throw as much money as you dare at it. If you’re regularly making 200% on each investment – what’s there to stop you from doing it again and again?
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| Book 3 – Chapter 31Ads |
Course Overview | Book 3 – Chapter 33Income Source Examples |
Book 3: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, , 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, Overview
Bonuses: templ, lib, tips, kwds, models Link Res: aff, class, cpa, cpv, cpc, write, mob, outs, rss, soc, traff, var, exch, srcs, vid Sub-courses: sens adw, aff, ar, bkm, cpy, cp, fb, fun, goo, lst, loc, mem, opt paid, ppal, sbox, prod, seo, opt, socn, vidm, host, wp, lnch
