All that work we’ve done thus far would come to nothing – in commercial terms at least – if we didn’t take it to the next level: let everyone know.
There are millions of absolutely phenomenal sites that nobody’s ever heard about. And I’m not just talking about “commercial†sites. After all, the techniques described in this book apply to ALL sites, regardless of their purpose.
But it’s a shame, isn’t it? A site someone’s poured love and effort into and now it’s buried under the millions of other poorly promoted sites. Whether you’re building a commercial site or not, ultimately your biggest task is to let others know it’s there. And doing this isn’t nearly as hard as you might imagine.
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In fact, “promoting†a site on the Internet begins with a few simple steps that anyone can do and afford – they’re free. You just need to “optimize†your site for search engine, using principles of “SEO†(“search engine optimizationâ€). If you’re a WordPress user, plugins like WordPress SEO by Yoast can help you do this within seconds or minutes – and while it takes a bit more than that to actually “conquer†the web, simply by installing WordPress with Yoast SEO (and following the most basic instructions) you’re instantly ahead of MILLIONS of competitors.
But there’s more to all this than just that, of course. If you don’t merely want to be found once in a while, but rather be found CONSISTENTLY on a wide array of keywords, and then not just on Google but across all search engines. And that’s not the end either. You also want to be visible on social networks and in all corners of the web.
So learning about how to promote your site is the other side of the coin, once you’ve built and set everything up.
The good news is, promoting online can be significantly cheaper than a similar effort offline – although the latter shouldn’t be ignored either.
In broad terms, your promotions can be broken down like this:
- Promoting on search engines – using SEO and SEM (search engine marketing) techniques. This includes both free and paid options and involves not only on-page optimization but also off-page (e.g. backlinking).
- Promoting on targeted and highly trafficked websites (including social sites), typically involving paid ads (so-called “media buysâ€), but also possible to do for free if you’re able to guest-post your articles, videos or other media (with links pointing back to your site).
- Promoting through free and paid ad networks.
- Offline promotions (e.g. placing ads in old-world media, postcards, radio or TV promos, newspaper ads, posters, etc).
In the upcoming sections we will deal with all you need to know to successfully – and inexpensively – make your site well and truly VISIBLE to people who never heard of you, but will now be able to stumble upon your work.
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| Book 3 – Chapter 25Branding |
Course Overview | Book 3 – Chapter 27Paid Traffic |
Book 3: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, , 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, Overview
Bonuses: templ, lib, tips, kwds, models Link Res: aff, class, cpa, cpv, cpc, write, mob, outs, rss, soc, traff, var, exch, srcs, vid Sub-courses: sens adw, aff, ar, bkm, cpy, cp, fb, fun, goo, lst, loc, mem, opt paid, ppal, sbox, prod, seo, opt, socn, vidm, host, wp, lnch
