Articles and videos are only one type of content for your site – but not the only one, although most webmasters stop there. The clever ones, however, go a step further.
Websites which contain free software, funny graphics and viral images, interactive quizzes or even free games, free classified ads for your fans on your site (yes, there are free WordPress plugins for that too!), incentive ads (e.g. click to get something for free – works great with name-brand CPA offers where you earn per click and even more per referred sale), etc, do really well and by engaging their visitors that much more, they increase the chances of converting some of them into buyers.
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The objective is always to keep your visitors engaged, spend more time on your site, browse more of your pages.
All of this will increase the chances of converting them to customers and loyal followers.
Lively comment sections on your site are also a superbly important thing to have.
Your website content should contain:
Your bio and EPK (electronic press kit)- Copies of your press releases, perhaps in a separate section
- Pilar articles (stuff that never gets old)
- Current posts
- Special reports, ideally about your niche or your kind of music
- General articles of high interest to your visitors
- Stories, opinions, controversial rants
- Reviews – of you by others as well as others by you, if you feel it’s appropriate
- Interviews with you
- Gig schedules
- Your merchandise
- Your music downloads section as well as your music videos section, organized by topic
- Ads or special offers, both specific to your music or product as well as any others you may decide to host on your site
- Signup to receive our newsletter, or sign up to become a fan, etc
- Extended section for VIP members, password protected
- Photo galleries
- Downloadable posters, free and paid
- Promotional materials for your street teams
- Forum for your fans
- Free games or programs
- Free books or other giveaways – ideally tied into some contests which you may organize
And these are just a few things off the top of my head. Look at other successful sites and copy the stuff that tickles you.
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| Book 3 – Chapter 21Creating Videos |
Course Overview | Book 3 – Chapter 23The Look of Your Site |
Book 3: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, , 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, Overview
Bonuses: templ, lib, tips, kwds, models Link Res: aff, class, cpa, cpv, cpc, write, mob, outs, rss, soc, traff, var, exch, srcs, vid Sub-courses: sens adw, aff, ar, bkm, cpy, cp, fb, fun, goo, lst, loc, mem, opt paid, ppal, sbox, prod, seo, opt, socn, vidm, host, wp, lnch
