Many people are confused. Many spell one when they mean the other. What is “copywriting†and what is “copyrighting�
They’re in fact two completely distinct and unrelated concepts. “CopyRIGHT†is an author’s right to the exclusive exploitation of his or her work.
“CopyWRITING†is the process or creating good “copyâ€. An advertising expert might write a few blurbs about you or your product. This is the one that matters!
Here we’re going to have a brief look at copy WRITING.
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One of the most important things you’ll need to think about for your site is good “copyâ€. Slogans, titles, body text – everything that’s needed to help you make a sale, i.e. CONNECT with your prospects.
I’m NOT talking about hype or overly sales-oriented copy, but rather succinct and powerful messages. This is particularly important when used in ads, but not only. Titles of your articles or videos fall broadly into the same category as well as any texts which require maximum brevity and maximum information and emotional content at the same time.
When selling a particular product, for example, your copy must reflect the true nature of your product, the “sizzle†rather than the “steakâ€, and must not mislead.
The vast majority of site owners skimp on this part – to their demise. I’ve done it too and I understand the temptation to think “I know how to write copy as well as anyoneâ€. In most cases, you really DON’T!
Ask yourself: are you really just as good as someone who does this for a living?
Good copywriters can be expensive, and even at the low rates you can get from MEW, you’ll still have to spend a little bit. So, it’s understandable that you’ll want to cut some corners. But just be aware, that the broad consensus among virtually all webmasters is that the biggest of all the reasons for failure online boil down to one thing only: COPY THAT DOESN’T CONVERT!
A good copywriter writes for a living. You probably don’t. Chances are extremely good that he/she will be able to transform your “okay†copy into a business-getter. The sooner you learn to work with professionals and play to your strengths – i.e. outsource what you’re not an ACE in – the sooner your business will turn a profit. Here are some great copywriters for you to keep in mind:
Cori Padgett – Worked with some of the biggest brands on the web and offers a wide variety of services from sales copy to blog article writing.- Kristi Hines – Another top copywriter with a roster of high profile clients and a CV which reads like Whos-Who on the Internet.
- SixDegreesContent.com – Run by Courtney Ramirez, offers a whole team of writers specialized in various aspects of copywriting.
- ArtileZ.com – Another great team of writers, and more affordable than most.
- Brian Mcleod – Quite simply one of the very best in the business, and another one whose roster of successful clients would impress just about anyone.
- Other really excellent ones include: Kevin Rogers (One of the top Clickbank Copywriters), Vin Montello, Matt O’ Connor, as well as top autoresponder copywriters such as AnitaAshland.com, Jay White or Ash Ambirge.
Don’t forget to ask check out the enclosed Copywriting Basics.
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| Book 3 – Chapter 18Your Content |
Course Overview | Book 3 – Chapter 20Writing & Blogging |
Book 3: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, , 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, Overview
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