B3-CH16 – Subscriptions and Essential Services

There are a few other things you need to do, in order to be fully prepared. They include the following:

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• Setting up a PayPal account. This one’s FREE.
• Signing up to an automated social bookmarking service like OnlyWire or SocialMonkee and/or TrafficGeyser. All of these involve a small monthly fee or an annual subscription.
• Signing up to an autoresponder service like aWeber. There’s a modest monthly fee involved here as well.

You may argue that you can sign up to these services “as and when you need them” and you will be right. If, for example, you believe that your site preparation will take you a month or longer, then you might as well wait until you’re ready to launch before you set these accounts up. But – you will need them in the end anyway, and I just don’t want you to forget about them. I will briefly explain what they are here.

• Briefly, PayPal is used for your online transactions. It’s what they call a “payment processor”. The tools that PayPal provides as well as the fact that most people online use almost exclusively PayPal for all their transactions means that you simply “have to” have it. It allows you to collect money from your customers (from their PayPal as well as their credit/debit cards), and to make payments, when needed. I recommend that you check out the PayPal User’s Guide in your Member’s Area as well as PayPal SandBox Tutorial.

• OnlyWire and SocialMonkee specialize in automated social bookmarking posting, where SocialMonkee is a bit more hands-on and more powerful, but also more time-consuming. OnlyWire is “set and forget” and much easier to use. Whenever you post something on your site you want all your social accounts to be alerted, and doing that manually can be a pain. So a service like this is an essential time-saver.

• As for TrafficGeyser, it does the same as the above but is additionally and primarily focused on video promotions. It’s also more expensive. If you had to do only one of those, you should go for TrafficGeyser. Ideally, you should have TrafficGeyser and OnlyWire – unless you like the extra power of SocialMonkee, in which case, substitute OnlyWire for that.

As ever, you can do it all yourself or hire an outsourcer.

You will also need a few more ESSENTIAL tools to be ready to finally launch:

• Google Analytics – If you haven’t got a Google account yet, go ahead and make one. It’s free. Next go to http://google.com/analytics and sign in. “Add your site” and copy the Analytics ID (you’ll need that for the Google Analytics WordPress plugin we mentioned earlier). And now, come back here daily and watch how your site is gradually growing in popularity, analyze the various menu options and slowly but surely learn how it all works. It’s quite simple and you WILL understand it without any instruction within a few days. But if you need more advanced features and don’t feel like learning them – you can cheaply outsource that service as well, using the most popular outsourcing services.
• Google Webmaster Tools – This step is critically important, so DO NOT FORGET IT. Go to http://google.com/webmaster and log in with your Google account. Next, “Add your site” and authenticate it (either using FTP or even your mobile phone). Now you can check the various functions and slowly absorb them. They’re easy to understand and will prove very helpful to you when optimizing the promotions and SEO on your site. And as usual, if you get stuck or want to turbo-charge your promotions, you can shortcut the learning process by finding a good outsourcer.
• Google Authorship/Google Plus – If you don’t already have a GooglePlus account, go ahead and login with your usual Google credentials to http://google.com/plus and set it up. This is a social network which will soon rival Facebook, plus, it also has many additional features you need to avail yourself of, including your “authorship”. Now visit http://plus.google.com/authorship and register yourself as well as upload your image – if you haven’t already done so while registering for your Plus account. The Google Authorship is a BIG help when you start promoting your articles, so don’t skip this step!
• Google Places/Maps – If you have a company based in a specific geographic location you simply “must” register it here. It takes a few days to get accepted (they snail-mail an authentication code to your address), but it will REALLY help you with your SEO. If your music project is not geo-specific, it may STILL be a good idea to register your headquarters here.
• SEOquake – If you use the Firefox or Chrome browser, then go ahead and install this tool right away. It’s like surfing with your eyes wide open! It shows you some of the most basic stats and info about all the sites you visit while browsing the web and researching. It also includes Alexa rank, so you won’t need to install the Alexa Toolbar as well.
• Mozilla Lightbeam – Works with Firefox only, and shows you who’s tracking YOU online! Not essential, but really fun and informative.

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Book 3 – Chapter 15Social Accounts	Course Overview	Book 3 – Chapter 17Other Tools

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