SEO stands for “search engine optimizationâ€, while SEM means “search engine marketingâ€. Many webmasters use these terms interchangeably, but there are some important differences. One is a sub-set of the other.
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The objective of SEO is to get found in search engines, i.e. rank as high as possible on various targeted keywords. The higher you rank, the better chances you have of receiving regular, well-targeted traffic. SEO involves “white hat†(no tricks!) techniques when creating your high quality content, researching keywords, link building, using social media and improving the navigation and interactivity on your site. In most cases SEO is essentially FREE, but due to the arcane complexity of some of the steps, it is common to outsource much of that work to SEO experts (and thus it becomes a PAID form of traffic acquisition).
SEM is a broader concept than SEO in that its objective is to be found not merely by using those arcane techniques we mentioned above, but also through paid ads or any other initiatives that will get your site noticed. When you use SEM techniques, you’re basically marketing using search engines as if they were “normal†sites where you can buy ad space. A typical example of this are “sponsored results†in Google, while you search. You can often see those on top of the organic listings, sometimes on the side, occasionally at the bottom and, increasingly, also in the middle of organic listings.
But everything begins with keyword research and SEO. There are two basic sides of this coin. The so-called “on-page†and the “off-page†optimization.
On-page is everything you can do within your site itself – write articles with the appropriate balance of keywords and tags. Off-page is everything that pertains to your site but is outside of your direct control – for example backlinks from other sites, blog mentions, social mentions, etc.
If you want to have a successful website, you need to embrace both SEO and SEM. I will explain the key concepts below, and as usual, I provide in-depth tutorials for each topic on the MeerMusic site.
If you like, now could be a good time to take a break and peruse the enclosed SEO Tips videos.
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| Book 3 – Chapter 10Your Competition |
Course Overview | Book 3 – Chapter 12On-Page SEO |
Book 3: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, , 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, Overview
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