What would it be?
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Almost all of the efforts you’ll be undertaking within this course ultimately have just one thing in common: building an audience for your music. If by some magic you could build an audience with a snap of your fingers, you probably wouldn’t need to do much else – beyond finding a way to connect with them, and monetize them.
When you set up your web properties, produce your music, create your promotional materials and so on – all of that is meant to draw people in, get them to sign up, and form the basis of your business for years to come.
But audiences don’t just sign up just because you put a signup form in front of them. You need to make an impression, have an IMPACT, set the pace. Give them a valid reason to join you.
Your personality and image – as much as most artists HATE to admit this – can have a profound influence on your career and musical development. You must be original, but not so original so as to be unfamiliar. You must be intriguing and entertaining. Open and closed at the same time. There’s a fine balance there and only you will know where exactly it is. We’ll cover all that in the pages that follow.
And you also need to have some strategies in place for how to get things done with the resources you have.
Quite apart from all the techniques we’ll be discussing here, you also need to make some repertoire decisions that will explore different areas of your niche. You’ll probably want to create at least one cover of a famous song. This will not only help you get found much easier, but it will tell your listeners who you are – by showing them the ways in which your interpretation differs from the original as well as other covers. You may also want to create a song which is deliberately “far-out” as well as another one which is deliberately smack in the “middle” of what you niche expects.
There are various considerations like that which we’ll cover. Right now, just plant these ideas in your head for a while and let them germinate slowly.
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| Book 1 – Chapter 13 The Broad Plan |
Course Overview | Book 1 – Chapter 15 Building Your Audience |
Book 1: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, Overview
