At the very least, you need to KNOW WHAT needs to be done and next KNOW HOW to GET IT DONE.
In fact, knowing how to get something done is more important than doing it yourself.
After all, you want to work ON your music business – not FOR it.
So, your first mission now is to understand what you’re about to embark on. Let’s look at the broad points:
You want to develop your music to a point where it is “marketable” (i.e. people will want to listen to it, support it, perhaps even buy it – and most certainly follow it).- You want to develop your act to a point where it will generate and expand your fan base. This will involve your presentations, shows, videos, merchandise, fan club support, websites, etc.
- You want to have everything done – by yourself or with the help of others, be they friends/family or outsourced professionals – within a set timeline.
- You want to set up your music business in such a way that it pays you to do the thing you love the most, i.e. making and/or performing your music, or selling supporting products, as early on as possible.
- You understand going in that all of this will take some time to process and activate – and it will take energy and some funds as well.
- You love music enough not to begrudge it the effort and not to get discouraged with the learning curve, delays or setbacks.
If the above points make sense, the next step – probably the most important – is to map out a plan of action. But it shouldn’t merely be an “action” plan – it should be an actionable “business” plan.
Don’t worry if this sounds a bit corporate and scary. It’s not. And I will help you formulate it in the simplest possible way.
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| Book 1 – Chapter 10 Understanding Before Planning |
Course Overview | Book 1 – Chapter 12 Structuring Your Plan |
Book 1: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, Overview
