by PS | Mar 5, 2014 | Crusher, Main Course
This is by far the most important aspect of your entire business preparation and thus much of part 3 of this course is dedicated to it. Still, in this section I just wanted to touch upon some of the most important things and ideas which can germinate in your head...
by PS | Mar 5, 2014 | Crusher, Main Course
While there are endless possibilities for free press releases on the web, only few of them give you any real value. Not that you should ignore them entirely, but just don’t count on conquering the world through them. A better option is paid services of that ilk. They...
by PS | Mar 5, 2014 | Crusher, Main Course
Another thing which you shouldn’t overlook – but you shouldn’t “count on” too much either – is taking part in song contests or submitting your songs for consideration by other artists, labels, film studios, music libraries, etc. [emember_protected for=3-4-5] If you’re...
by PS | Mar 5, 2014 | Crusher, Main Course
Another way to build your list is through social networks, special interest groups, forums, blogs and – of course – your own site. Let’s start with the social networks. [emember_protected for=4-5] Most important music networks THE most important network of them ALL,...
by PS | Mar 5, 2014 | Crusher, Main Course
Here’s a broad-strokes overview of your sources of fans and ways to communicate with them. Let’s start with looking at your email correspondence – one of the most important pillars of your list building and maintenance. [emember_protected for=3-4-5] Opt-in emails....
by PS | Mar 5, 2014 | Crusher, Main Course
Why would people want to be on your mailing list? Isn’t that “asking to be spammed?” Why would you even want to have such a list? Unlike artists of yesterday, today you not only “can†but are in fact...
by PS | Mar 5, 2014 | Crusher, Main Course
Even though I intend for part 3 to deal with the step by step detail selling and other more technical things, I felt that a little diversion into that territory within this section is justified, especially that I just listed a number of income generation ideas any...
by PS | Mar 5, 2014 | Crusher, Main Course
As a do-it-yourself “label” and a startup music business, you need to have an idea going in regarding your potential incomes. While this topic will be explored in greater depth in part 3 of this course, here’s a small preview, because it WILL – to some extent at least...
by PS | Mar 5, 2014 | Crusher, Main Course
Many artists see their music as being “at odds” with business. It doesn’t have to be that way at all. In fact, it really isn’t. But many artists draw a strong line separating the two. And you’ll never hear of them again. [emember_protected for=3-4-5] Other artists go...
by PS | Mar 5, 2014 | Crusher, Main Course
There is a fine line between “who you are” as a person or as an artist, and “how you’re perceived”. Ideally, you should “naturally fit” your niche perfectly. If you’re performing music that certain types of rock audiences like, you will tend to wear the kind of...
by PS | Mar 5, 2014 | Crusher, Main Course
Some artists might claim that they don’t care what other people think. They write “for themselves” and if anyone likes it – great. If not – great. And one in a thousand of those artists might have a point, although I actually doubt it. In the vast majority of cases,...
by PS | Mar 5, 2014 | Crusher, Main Course
As I mentioned elsewhere in this course, you will need to wear the hat of the “A&R Man” as well – or have someone who will – at least to some extent. Without your own record label this function may at first be considered superfluous, but it’s not. An aspect of an...
