by PS | Mar 5, 2014 | Crusher, Main Course
From a marketing point of view, a “product†is not merely the thing or service you’re selling that “one time,†but rather an “ongoing set†of...
by PS | Mar 5, 2014 | Crusher, Main Course
Just because people like your music doesn’t mean they’ll treat your product recommendations – or indeed any kind of business-related dealings with you – seriously. But if they perceive you as...
by PS | Mar 5, 2014 | Crusher, Main Course
Let’s loosely define your “product†as “whatever it is that will monetize your websiteâ€. Your music perhaps. Your book. Your affiliate programs. Your ad space. Your services....
by PS | Mar 5, 2014 | Crusher, Main Course
While you should start with just one product, once you’ve mastered your approach, you will soon want to expand beyond that and effectively creating multiple income streams. There are two levels on which you can multiply your income streams:...
by PS | Mar 5, 2014 | Crusher, Main Course
Quite apart from any music-related products (your MP3s, merchandise, posters, etc) you will at one point want to expand your range. So let’s have a broad look at what your potential products can be and how to pick them. In general, your...
by PS | Mar 5, 2014 | Crusher, Main Course
As an artist the first thing that probably comes to mind when someone asks you about your “product†is “my music.†If you’ve been around the block a few times, you may also add...
by PS | Mar 5, 2014 | Crusher, Main Course
Regardless of which traffic source you ultimately choose, you need to test it, and if it works, scale it up at a pace you can sustain (while always continually monitoring). [emember_protected for=4-5] A test phase, where you spend the least amount possible per traffic...
by PS | Mar 5, 2014 | Crusher, Main Course
Some networks restrict you to only one or two different ad types, others have almost no limits. Ultimately, you need to decide which type of ad works best for YOU. Is it a text-only ad, a hybrid text-and-image ad, an image ad? Is it an email? Or should it...
by PS | Mar 5, 2014 | Crusher, Main Course
When you pay for traffic, you either pay for the exposure of your ads without a guarantee that anyone will click – only that they will SEE your ad – or you pay per guaranteed click, regardless of how many times the ad is shown. This...
by PS | Mar 5, 2014 | Crusher, Main Course
Most people want to cut corners. “Hey I can get 100,000 visits for three cents each! Why should I pay for AdWords?†[emember_protected for=4-5] But, as always in life, it’s not about quantity but QUALITY. So, you...
by PS | Mar 5, 2014 | Crusher, Main Course
Before we get into a few more concrete examples, here is some more general knowledge for you. When you first start buying traffic, keep the following broad assumptions in mind, using an example of purchasing, say, 10,000 clicks from an ad network....
by PS | Mar 5, 2014 | Crusher, Main Course
When you have your next album ready, or when you simply want to run a promotion on a particular item that you’re promoting, you will want to achieve results as fast as possible and then move on to the next thing. If you’re already...
