“Our goal is not merely to create ‘a demo’ but rather a world-class song and production, showcasing the artist in the best light, and which can be used to either approach record or publishing companies, and/or to serve as a basis for building a loyal fan following.”
What Does A Typical Development Program Look Like?
|1. Before we start, we audition each artist we take on. Generally, this means that we want the artist to sing for us, talk to us, impress us with how “switched on” and talented he or she is. Not everyone is cut out for this business, even if they’re very talented. We try to formulate an honest assessment of the individual, the personality, the talent, the voice – and the future potential.|
|2. Once we agree to work with an artist, we begin by getting to know him or her better. We talk, listen to their favorite music, and “vibe” ideas for what we’re going to do.|
|3. We also do some “mic tests”. Most often this means recording a simple cover, but occasionally we dive straight into original material which we, typically, write for them on the spot. Also, we often like to hear the artist’s ability to improvise over a random track.|
|4. Once we hear what their recorded voice actually sounds like, we proceed to develop original repertoire for them. This can include “original covers” (i.e. new, original versions of previously famous songs), but the majority of our focus will be on creating new music in a style aimed at the “target market” (i.e. the most suitable audience for something an artist like this will produce).|
A Typical Recording Session Consists Of The Following Parts:
And Then Finally…
What Can You Expect From Working With Us?
We like to think of ourselves as more than just a production studio. We’re an artist development enterprise, where writing and producing songs for talented people is only the beginning.
The process of creating a song – structuring the lyrics, melody lines, chord progressions as well as producing a viable “in” sound most appropriate for the artist’s “target demographic” – is a complex one. It is mission-critical that the artist understands everything that goes into the creation of a professional-level musical product, then grows and develops personally from there. Having the right work ethic and a correct creative attitude are the foundations for any realistic hopes of a career in the ultra-competitive music business.
But that is only the beginning. Once the artist develops a repertoire with which to showcase his or her talents, the next stage begins: market preparation. With clear goals and corresponding strategies, we help the artist get set up on the web, interconnect his or her web properties and music with all the most important online music venues, always aiming to present a credible, professional image, but one full of excitement and energy. Photo, video and graphic design sessions are considered at this stage. In the course of the market preparation stage, we also help the artist find live venues in which to perform, public exposure possibilities, and more.
The above process of establishing an artistic presence, both online and offline, is accompanied by a steadily increasing campaign to build a fan base. Not mere noncommittal “likes” on Facebook, but rather a fully interactive fan club without which any future career hopes – be it as an independent act or an act signed by a label – would be futile. During this stage we expose the artist to some of our music industry contacts, by submitting demos for their consideration, looking for collabs or promotional partners, etc. (The scope of these services varies from basic to advanced, subject to requirement).
Not all of artists who wish to make a “career” out of their music ever succeed. The odds of getting signed by a commercial label are slim no matter how great your demo might be, and building an independent (“un-signed”) career requires a lot of focused effort and a great and savvy backing team. This is where the last three or so years in our own work and development come in very handy. We’ve been focusing on the areas of our greatest weakness in the past: marketing and understanding what actually needs to be done to greatly improve the odds of one’s success. Using these newly discovered techniques, even those who do not make a career in this field will nevertheless progress immensely as human beings, as they gain a first-hand understanding of just what it takes to have a realistic chance of success at ANYTHING in life.