B1-CH13 – The Broad Plan

B1-CH13 – The Broad Plan

This content is for members only.  Book 1 – Chapter 12 Structuring Your Plan Course Overview Book 1 – Chapter 14 If There Was Only ONE Thing Book 1: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17,...
B1-CH12 – Structuring Your Broad Business Plan

B1-CH12 – Structuring Your Broad Business Plan

Think of your music activity as a company (though you don’t have to formally register it until you actually start pulling in regular and reliable incomes.) It has a “creative” department (let’s call it “R&D” – research and development), and a “business” side...
B1-CH09 – So, Once Again – Indie or Major?

B1-CH09 – So, Once Again – Indie or Major?

I think there should be NO DOUBT about what is actually PREFERABLE: and that’s going indie. Not only is it better in just about every conceivable way, it is also the only way you can ever be considered for a major recording contract these days. Proof of concept....
B1-CH07 – What about A&R?

B1-CH07 – What about A&R?

The “artist and repertoire” representative (a.k.a. “the A&R man”) in a major label is tasked with matching the artist’s music to the most appropriate songs and market. Or, as it happens much more frequently (and rather sadly) forcing...
B1-CH06 – Is Music Still Selling?

B1-CH06 – Is Music Still Selling?

One of the biggest debates in the music circles over the past 20 years has been the growth of the internet “music piracy” which is blamed for the supposed “destruction of the music business”, and which has been used as an excuse for endless...
B1-CH05 – Isn’t It All About Having a Top Hit?

B1-CH05 – Isn’t It All About Having a Top Hit?

This is a very common misconception. People are only aware of the mega hits and the legends that 90% of all revenues in the music industry are driven by 10% of its artists. The hit-makers. While this may have been true at some point in the past – although I...
B1-CH04 – Indie or Record Deal?

B1-CH04 – Indie or Record Deal?

While having a major financial backer (e.g. a label) behind you might sound like a great idea, there are MANY pitfalls involved here. Unless you are – literally – one in a million who not only gets the major label contract but also is successfully launched in a major...
B1-CH03 – Why I Created This Course

B1-CH03 – Why I Created This Course

This chapter is more personal. But I felt that giving you a little background for how the idea of this course took shape is important for you to “totally get” where we’re going and why. Chances are, you will recognize yourself in my past experiences and my subsequent...
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