B2-CH09 – Your Image

B2-CH09 – Your Image

There is a fine line between “who you are” as a person or as an artist, and “how you’re perceived”.  Ideally, you should “naturally fit” your niche perfectly. If you’re performing music that certain types of rock audiences like, you will tend to wear the kind of...
B2-CH07 – The A&R Process

B2-CH07 – The A&R Process

As I mentioned elsewhere in this course, you will need to wear the hat of the “A&R Man” as well – or have someone who will – at least to some extent. Without your own record label this function may at first be considered superfluous, but it’s not. An aspect of an...
B2-CH06 – Dirty Production Tricks

B2-CH06 – Dirty Production Tricks

Sometimes things just don’t sound the way you wanted them to, no matter how many re-takes you did. Perhaps that vocal still doesn’t sit right, or maybe that bass part is just not exciting enough. What do you do? There are at least four basic approaches at that point –...
B2-CH05 – Vocal Considerations

B2-CH05 – Vocal Considerations

Most “popular” types of music feature vocals and the credibility of vocal performances is therefore of the highest importance. In fact, it can be said that it’s the vocal that will be the most responsible for the success or failure of any given song in your target...
B2-CH02 – A concise songwriting checklist

B2-CH02 – A concise songwriting checklist

Let’s face it – songwriting is not just an art-form. It’s also a craft. If it wasn’t – a monkey could do it. (Yeah, I know – some music out there is probably done by simians, but so what!) Amateurs often have a common argument against “learning” songwriting. It goes...
B1-CH17 – The Big Picture

B1-CH17 – The Big Picture

The introduction is almost over! Wasn’t too bad, was it? Going in, the first thing you need to know is what you’re about to do, in broad strokes. And you need to understand the reason for each thing. So, let’s list these things here: This content is for...
B1-CH16 – Objections

B1-CH16 – Objections

Let’s deal with the most common objections now. I KNOW how FEW artists are motivated enough to take on what I’ll suggest in this course. I therefore want to somehow ensure that you’re going into all this with your eyes wide open. And I also want to assure you that you...
B1-CH15 – Building Your Audience

B1-CH15 – Building Your Audience

Ideally, your online presence should be the extension of your offline (real-world) presence. Not the other way around (though this is certainly possible as well, as we’ll show). Online promotion allows you to scale your popularity and business in a much more...
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