B3-CH01 – Building Your Web-based Music Business

B3-CH01 – Building Your Web-based Music Business

Your website and online business will only be as good as your execution. It needs to be said, so we might as well get that out of the way. This course should provide you with great help and lots of shortcuts – but the actual work… that’s up to you. This content is for...
B2-CH19 – Your Team and Your Operational Budget

B2-CH19 – Your Team and Your Operational Budget

As you’re reading all this, I wouldn’t be at all surprised if you felt a bit overwhelmed. And we didn’t even get to the hands-on part (part 3). Alternatively, you might think that all of this sounds “do-able” and you can’t wait to get started. Both these attitudes...
B2-CH18 – Getting Fans From Your Local Market

B2-CH18 – Getting Fans From Your Local Market

Another important consideration when building your music business is establishing relationships with local businesses, venues – and, of course, local fans. This content is for members only. Book 2 – Chapter 17 Your Site and Your Fans Course Overview Book 2...
B2-CH14B – Building Fans Using Social Networks

B2-CH14B – Building Fans Using Social Networks

Another way to build your list is through social networks, special interest groups, forums, blogs and – of course – your own site.  Let’s start with the social networks. This content is for members only. Book 2 – Chapter 14 Building Fans With Email Course...
B2-CH14 – Building Fans Using Email

B2-CH14 – Building Fans Using Email

Here’s a broad-strokes overview of your sources of fans and ways to communicate with them. Let’s start with looking at your email correspondence – one of the most important pillars of your list building and maintenance. This content is for members only. Book 2 –...
B2-CH13 – Fan and Audience List Building

B2-CH13 – Fan and Audience List Building

Why would people want to be on your mailing list? Isn’t that “asking to be spammed?” Why would you even want to have such a list? Unlike artists of yesterday, today you not only “can” but are in fact “expected to” be in touch with your fans. If they...
B2-CH12 – Turbo-Charging Your Music Sales

B2-CH12 – Turbo-Charging Your Music Sales

Even though I intend for part 3 to deal with the step by step detail selling and other more technical things, I felt that a little diversion into that territory within this section is justified, especially that I just listed a number of income generation ideas any...
B2-CH11 – Your Art And Your Incomes

B2-CH11 – Your Art And Your Incomes

As a do-it-yourself “label” and a startup music business, you need to have an idea going in regarding your potential incomes. While this topic will be explored in greater depth in part 3 of this course, here’s a small preview, because it WILL – to some extent at least...
B2-CH10 – Your Music vs Your Business

B2-CH10 – Your Music vs Your Business

Many artists see their music as being “at odds” with business. It doesn’t have to be that way at all. In fact, it really isn’t. But many artists draw a strong line separating the two. And you’ll never hear of them again. This content is for members only. Book 2...
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