B3-CH36 – What Is Your Product

B3-CH36 – What Is Your Product

Let’s loosely define your “product” as “whatever it is that will monetize your website”. Your music perhaps. Your book. Your affiliate programs. Your ad space. Your services. Your merchandise. Your gigs. Your success of monetizing your website by selling your product...
B3-CH35 – The Magic Of Multiple Income Streams

B3-CH35 – The Magic Of Multiple Income Streams

While you should start with just one product, once you’ve mastered your approach, you will soon want to expand beyond that and effectively creating multiple income streams. There are two levels on which you can multiply your income streams: This content is for members...
B3-CH34 – Product Selection

B3-CH34 – Product Selection

Quite apart from any music-related products (your MP3s, merchandise, posters, etc) you will at one point want to expand your range. So let’s have a broad look at what your potential products can be and how to pick them. In general, your “product” can be: This content...
B3-CH32 – Test, Then Scale Up

B3-CH32 – Test, Then Scale Up

Regardless of which traffic source you ultimately choose, you need to test it, and if it works, scale it up at a pace you can sustain (while always continually monitoring). This content is for members only. Book 3 – Chapter 31Ads Course Overview Book 3 –...
B3-CH31 – What Kind of Ads Should You Use?

B3-CH31 – What Kind of Ads Should You Use?

Some networks restrict you to only one or two different ad types, others have almost no limits. Ultimately, you need to decide which type of ad works best for YOU.  Is it a text-only ad, a hybrid text-and-image ad, an image ad? Is it an email? Or should it be a banner...
B3-CH30 – Choosing The Serving/Payment Model

B3-CH30 – Choosing The Serving/Payment Model

When you pay for traffic, you either pay for the exposure of your ads without a guarantee that anyone will click – only that they will SEE your ad – or you pay per guaranteed click, regardless of how many times the ad is shown. This first method is called “CPM” or...
B3-CH28 – Calculation Considerations

B3-CH28 – Calculation Considerations

Before we get into a few more concrete examples, here is some more general knowledge for you. When you first start buying traffic, keep the following broad assumptions in mind, using an example of purchasing, say, 10,000 clicks from an ad network. I’m basically...
B3-CH27 – The Magic of Paid Traffic

B3-CH27 – The Magic of Paid Traffic

When you have your next album ready, or when you simply want to run a promotion on a particular item that you’re promoting, you will want to achieve results as fast as possible and then move on to the next thing. If you’re already well established with your SEO,...
B3-CH26 – Getting Ready To Promote

B3-CH26 – Getting Ready To Promote

All that work we’ve done thus far would come to nothing – in commercial terms at least – if we didn’t take it to the next level: let everyone know. There are millions of absolutely phenomenal sites that nobody’s ever heard about. And I’m not just talking about...
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