B3-CH49 – Membership Sites and Continuity Models

B3-CH49 – Membership Sites and Continuity Models

Everything we discussed above can be taken to a higher level still by not merely collecting fans and members but also by MANAGING them on your site. You might see the benefit of allowing certain members (e.g. “VIPs”) to access some areas of your site, or having...
B3-CH48 – Interconnecting Everything

B3-CH48 – Interconnecting Everything

At this point you have all the fundamental elements of your online business in place. You have created a solid plan and backed it up by research. You’ve built a great little WordPress site and filled it with valuable content. You’ve created accounts on the most...
B3-CH47 – The Holy Grail: Optins and Conversions

B3-CH47 – The Holy Grail: Optins and Conversions

When someone opts into your form, be it in order to receive your latest single, a free report, or sign up to your newsletter – you hope that the reason why they did it is to form some kind of a relationship with you. Put in a different way, you hope that they didn’t...
B3-CH46 – Elements of Autoresponder Campaigns

B3-CH46 – Elements of Autoresponder Campaigns

This content is for members only. Book 3 – Chapter 45List Building Course Overview Book 3 – Chapter 47Optins & Conversions Book 3: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32,...
B3-CH44 – A Few More Words About Squeeze Pages

B3-CH44 – A Few More Words About Squeeze Pages

We have already covered what squeeze pages are and their role in helping you generate incomes online. But let’s quickly review and look at some of their most important aspects. This content is for members only. Book 3 – Chapter 43Landing Pages Course Overview...
B3-CH43 – Landers

B3-CH43 – Landers

Generally speaking, a “landing page” (or a “lander” for short) is ANY place where a visitor lands on your side. It can be your original squeeze page which you promoted, your special information blog page which you announced to everyone, or indeed any number of pages...
B3-CH42 – Understanding the Sales Funnel

B3-CH42 – Understanding the Sales Funnel

I agree that this is a rather “unpleasant-sounding” term. It conjures the image of treating your fans like meat going through a grinder. But the “funnel” metaphor is nevertheless quite accurate, when you consider the funnel shape. At the top, broadest part, you have...
B3-CH40 – Selling Products You Fully Own

B3-CH40 – Selling Products You Fully Own

As an artist, this one is pretty easy for you. You already HAVE a product you fully own: your music. The only thing is, is that selling independent music (without the backing of the major-label hype machine) can be very slow going. THAT is why you need to supplement...
B3-CH39 – The Most Popular Ways To Monetize Your Site

B3-CH39 – The Most Popular Ways To Monetize Your Site

Now that you have your product and have created a plan for your sales “funnel” (i.e. the “sales flow”), it’s time to connect it all up to your website. One of the simplest business models is using so-called “affiliate codes”. These are just personalized links you get...
B3-CH38 – The Secret of “Extended Product”

B3-CH38 – The Secret of “Extended Product”

From a marketing point of view, a “product” is not merely the thing or service you’re selling that “one time,” but rather an “ongoing set” of follow-up products and services (product cycle), spaced over time and backed by relevant content. They may be related to each...
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