B3-CH12 – On-Page Optimization

B3-CH12 – On-Page Optimization

To understand what on-page SEO is all about you first need to have at least a rough idea of how a search engine (e.g. Google) works. So let’s understand how Google works first. Google’s primary stated mission is to serve the Internet community by helping us FIND...
B3-CH10 – More About Your Competition

B3-CH10 – More About Your Competition

Whether you’re researching competition for a product you want to promote or simply to see how much effort you need to put into your site in order to dominate your particular music niche in web searches, the process is pretty much exactly the same. So let’s have a look...
B3-CH08 – Discovering Your Niche

B3-CH08 – Discovering Your Niche

What’s your niche? Don’t say “music”. That’s hardly a “niche” you could ever hope to dominate. You need to be much more narrow than that. “Pop music” isn’t really a “niche” either. You need to be a heck of a lot more specific. Knowing EXACTLY what your niche is will...
B3-CH07 – Researching Keywords

B3-CH07 – Researching Keywords

Let’s look at something now which is – by far – the most important aspect of setting up your site correctly: keyword research. If you want to be stumbled-upon by Internet users (as opposed to visited by those who already know your web address), then you need to ensure...
B3-CH06 – Configuring Your Site

B3-CH06 – Configuring Your Site

You should now be able to see your site, LIVE, simply by typing its URL into your browser’s address bar. But… it will look kinda boring and plain. Not to worry. This is just the default WordPress installation and it’s ready for you to do your own magic. And, you’ll be...
B3-CH05 – Setting Up WordPress On Your Site

B3-CH05 – Setting Up WordPress On Your Site

You may now upload your site to your FTP account, if you use a standard HTML editor, but as I indicated earlier, I would strongly recommend that you consider installing WordPress instead. There are MANY reasons why this is THE #1 best solution for just about all...
B3-CH04 – Build Your Site – Host Your Domain

B3-CH04 – Build Your Site – Host Your Domain

Once you have your domain – a process which takes only seconds to complete with the likes of NameCheap or GoDaddy – you must “host” your domain somewhere where it can be “propagated” and thus found all over the world. And that means you need a “hosting company”. This...
B3-CH03 – Build Your Site – Buy a Domain

B3-CH03 – Build Your Site – Buy a Domain

I’m going to assume you don’t have a site yet, but if you do – read through this section anyway. There are a lot of points here which you need to check in any case. You start by buying your own domain. This content is for members only. Book 3 – Chapter 2 Site...
B3-CH02 – Setting Up Your Site

B3-CH02 – Setting Up Your Site

There are MANY ways to set up a business online. Some of them don’t even require a website of your own (for example, using such public blogging platforms as Squidoo or Hubpages or only promoting some affiliate product link), although I would not recommend those...
B3-CH01 – Building Your Web-based Music Business

B3-CH01 – Building Your Web-based Music Business

Your website and online business will only be as good as your execution. It needs to be said, so we might as well get that out of the way. This course should provide you with great help and lots of shortcuts – but the actual work… that’s up to you. This content is for...
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