B1-CH07 – What about A&R?

B1-CH07 – What about A&R?

The “artist and repertoire” representative (a.k.a. “the A&R man”) in a major label is tasked with matching the artist’s music to the most appropriate songs and market. Or, as it happens much more frequently (and rather sadly) forcing...
B1-CH06 – Is Music Still Selling?

B1-CH06 – Is Music Still Selling?

One of the biggest debates in the music circles over the past 20 years has been the growth of the internet “music piracy” which is blamed for the supposed “destruction of the music business”, and which has been used as an excuse for endless...
B1-CH05 – Isn’t It All About Having a Top Hit?

B1-CH05 – Isn’t It All About Having a Top Hit?

This is a very common misconception. People are only aware of the mega hits and the legends that 90% of all revenues in the music industry are driven by 10% of its artists. The hit-makers. While this may have been true at some point in the past – although I...
B1-CH04 – Indie or Record Deal?

B1-CH04 – Indie or Record Deal?

While having a major financial backer (e.g. a label) behind you might sound like a great idea, there are MANY pitfalls involved here. Unless you are – literally – one in a million who not only gets the major label contract but also is successfully launched in a major...
B1-CH03 – Why I Created This Course

B1-CH03 – Why I Created This Course

This chapter is more personal. But I felt that giving you a little background for how the idea of this course took shape is important for you to “totally get” where we’re going and why. Chances are, you will recognize yourself in my past experiences and my subsequent...
B1-CH02 – Foreword

B1-CH02 – Foreword

A few weeks ago, a singer I know called me up to get my opinion on her plans to travel from where she lived in Canada all the way to Hollywood in order to personally pitch her music there to the music industry moguls. Failing that, anyone she could get to. She tried...
B1-CH01 – How Is This Course Organized

B1-CH01 – How Is This Course Organized

This course is divided into three separate sections. Introduction – THIS book. It contains everything from personal notes to background information and general awareness-building. This is the “easy reading” part which I recommend that you don’t skip. Your Music – Here...
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