B2-CH02 – A concise songwriting checklist

B2-CH02 – A concise songwriting checklist

Let’s face it – songwriting is not just an art-form. It’s also a craft. If it wasn’t – a monkey could do it. (Yeah, I know – some music out there is probably done by simians, but so what!) Amateurs often have a common argument against “learning” songwriting. It goes...
B1-CH17 – The Big Picture

B1-CH17 – The Big Picture

The introduction is almost over! Wasn’t too bad, was it? Going in, the first thing you need to know is what you’re about to do, in broad strokes. And you need to understand the reason for each thing. So, let’s list these things here: This content is for...
B1-CH16 – Objections

B1-CH16 – Objections

Let’s deal with the most common objections now. I KNOW how FEW artists are motivated enough to take on what I’ll suggest in this course. I therefore want to somehow ensure that you’re going into all this with your eyes wide open. And I also want to assure you that you...
B1-CH15 – Building Your Audience

B1-CH15 – Building Your Audience

Ideally, your online presence should be the extension of your offline (real-world) presence. Not the other way around (though this is certainly possible as well, as we’ll show). Online promotion allows you to scale your popularity and business in a much more...
B1-CH13 – The Broad Plan

B1-CH13 – The Broad Plan

This content is for members only.  Book 1 – Chapter 12 Structuring Your Plan Course Overview Book 1 – Chapter 14 If There Was Only ONE Thing Book 1: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17,...
B1-CH12 – Structuring Your Broad Business Plan

B1-CH12 – Structuring Your Broad Business Plan

Think of your music activity as a company (though you don’t have to formally register it until you actually start pulling in regular and reliable incomes.) It has a “creative” department (let’s call it “R&D” – research and development), and a “business” side...
B1-CH09 – So, Once Again – Indie or Major?

B1-CH09 – So, Once Again – Indie or Major?

I think there should be NO DOUBT about what is actually PREFERABLE: and that’s going indie. Not only is it better in just about every conceivable way, it is also the only way you can ever be considered for a major recording contract these days. Proof of concept....
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