B2-CH14 – Building Fans Using Email

B2-CH14 – Building Fans Using Email

Here’s a broad-strokes overview of your sources of fans and ways to communicate with them. Let’s start with looking at your email correspondence – one of the most important pillars of your list building and maintenance. This content is for members only. Book 2 –...
B2-CH13 – Fan and Audience List Building

B2-CH13 – Fan and Audience List Building

Why would people want to be on your mailing list? Isn’t that “asking to be spammed?” Why would you even want to have such a list? Unlike artists of yesterday, today you not only “can” but are in fact “expected to” be in touch with your fans. If they...
B2-CH12 – Turbo-Charging Your Music Sales

B2-CH12 – Turbo-Charging Your Music Sales

Even though I intend for part 3 to deal with the step by step detail selling and other more technical things, I felt that a little diversion into that territory within this section is justified, especially that I just listed a number of income generation ideas any...
B2-CH11 – Your Art And Your Incomes

B2-CH11 – Your Art And Your Incomes

As a do-it-yourself “label” and a startup music business, you need to have an idea going in regarding your potential incomes. While this topic will be explored in greater depth in part 3 of this course, here’s a small preview, because it WILL – to some extent at least...
B2-CH10 – Your Music vs Your Business

B2-CH10 – Your Music vs Your Business

Many artists see their music as being “at odds” with business. It doesn’t have to be that way at all. In fact, it really isn’t. But many artists draw a strong line separating the two. And you’ll never hear of them again. This content is for members only. Book 2...
B2-CH09 – Your Image

B2-CH09 – Your Image

There is a fine line between “who you are” as a person or as an artist, and “how you’re perceived”.  Ideally, you should “naturally fit” your niche perfectly. If you’re performing music that certain types of rock audiences like, you will tend to wear the kind of...
B2-CH07 – The A&R Process

B2-CH07 – The A&R Process

As I mentioned elsewhere in this course, you will need to wear the hat of the “A&R Man” as well – or have someone who will – at least to some extent. Without your own record label this function may at first be considered superfluous, but it’s not. An aspect of an...
B2-CH06 – Dirty Production Tricks

B2-CH06 – Dirty Production Tricks

Sometimes things just don’t sound the way you wanted them to, no matter how many re-takes you did. Perhaps that vocal still doesn’t sit right, or maybe that bass part is just not exciting enough. What do you do? There are at least four basic approaches at that point –...
B2-CH05 – Vocal Considerations

B2-CH05 – Vocal Considerations

Most “popular” types of music feature vocals and the credibility of vocal performances is therefore of the highest importance. In fact, it can be said that it’s the vocal that will be the most responsible for the success or failure of any given song in your target...
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