B3-CH30 – Choosing The Serving/Payment Model

B3-CH30 – Choosing The Serving/Payment Model

When you pay for traffic, you either pay for the exposure of your ads without a guarantee that anyone will click – only that they will SEE your ad – or you pay per guaranteed click, regardless of how many times the ad is shown. This first method is called “CPM” or...
B3-CH28 – Calculation Considerations

B3-CH28 – Calculation Considerations

Before we get into a few more concrete examples, here is some more general knowledge for you. When you first start buying traffic, keep the following broad assumptions in mind, using an example of purchasing, say, 10,000 clicks from an ad network. I’m basically...
B3-CH27 – The Magic of Paid Traffic

B3-CH27 – The Magic of Paid Traffic

When you have your next album ready, or when you simply want to run a promotion on a particular item that you’re promoting, you will want to achieve results as fast as possible and then move on to the next thing. If you’re already well established with your SEO,...
B3-CH26 – Getting Ready To Promote

B3-CH26 – Getting Ready To Promote

All that work we’ve done thus far would come to nothing – in commercial terms at least – if we didn’t take it to the next level: let everyone know. There are millions of absolutely phenomenal sites that nobody’s ever heard about. And I’m not just talking about...
B3-CH24 – More About Graphic Design

B3-CH24 – More About Graphic Design

An artist’s image is very important, as I’m sure I don’t have to tell you. But this isn’t limited to “you”. It should be extended to your site and all your related web properties. If you happen to be a great graphic designer as well as a musician – super. But in most...
B3-CH23 – The Look of Your Artist’s Website

B3-CH23 – The Look of Your Artist’s Website

One of the beauties of WordPress is that there is virtually no limit to how you can customize it or how it can look to the visitor. Apart from that, there are thousands of “themes” or templates available, both free and paid, with which you can transform your site in...
B3-CH21 – Creating Videos

B3-CH21 – Creating Videos

Increasingly, creating videos is not merely an “option” – it’s virtually a “must.” Especially if you’re an artist. There are estimates which state that over 60% of all web activity today is used on watching videos! Many people prefer to watch and listen than to read....
B3-CH20 – Writing Your Blog and Articles

B3-CH20 – Writing Your Blog and Articles

When writing your articles (or commissioning them from outsourced writers), keep just two broad things in mind: style and substance. Substance is what it’s all about. But having interesting content written in an incomprehensible or un-engaging way is not the idea...
B3-CH19 – Copywriting, Copyrights And You

B3-CH19 – Copywriting, Copyrights And You

Many people are confused. Many spell one when they mean the other. What is “copywriting” and what is “copyrighting”? They’re in fact two completely distinct and unrelated concepts. “CopyRIGHT” is an author’s right to the exclusive exploitation of his or her work....
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