B3-CH42 – Understanding the Sales Funnel

B3-CH42 – Understanding the Sales Funnel

I agree that this is a rather “unpleasant-sounding” term. It conjures the image of treating your fans like meat going through a grinder. But the “funnel” metaphor is nevertheless quite accurate, when you consider the funnel shape. At the top, broadest part, you have...
B3-CH40 – Selling Products You Fully Own

B3-CH40 – Selling Products You Fully Own

As an artist, this one is pretty easy for you. You already HAVE a product you fully own: your music. The only thing is, is that selling independent music (without the backing of the major-label hype machine) can be very slow going. THAT is why you need to supplement...
B3-CH39 – The Most Popular Ways To Monetize Your Site

B3-CH39 – The Most Popular Ways To Monetize Your Site

Now that you have your product and have created a plan for your sales “funnel” (i.e. the “sales flow”), it’s time to connect it all up to your website. One of the simplest business models is using so-called “affiliate codes”. These are just personalized links you get...
B3-CH38 – The Secret of “Extended Product”

B3-CH38 – The Secret of “Extended Product”

From a marketing point of view, a “product” is not merely the thing or service you’re selling that “one time,” but rather an “ongoing set” of follow-up products and services (product cycle), spaced over time and backed by relevant content. They may be related to each...
B3-CH36 – What Is Your Product

B3-CH36 – What Is Your Product

Let’s loosely define your “product” as “whatever it is that will monetize your website”. Your music perhaps. Your book. Your affiliate programs. Your ad space. Your services. Your merchandise. Your gigs. Your success of monetizing your website by selling your product...
B3-CH35 – The Magic Of Multiple Income Streams

B3-CH35 – The Magic Of Multiple Income Streams

While you should start with just one product, once you’ve mastered your approach, you will soon want to expand beyond that and effectively creating multiple income streams. There are two levels on which you can multiply your income streams: This content is for members...
B3-CH34 – Product Selection

B3-CH34 – Product Selection

Quite apart from any music-related products (your MP3s, merchandise, posters, etc) you will at one point want to expand your range. So let’s have a broad look at what your potential products can be and how to pick them. In general, your “product” can be: This content...
B3-CH32 – Test, Then Scale Up

B3-CH32 – Test, Then Scale Up

Regardless of which traffic source you ultimately choose, you need to test it, and if it works, scale it up at a pace you can sustain (while always continually monitoring). This content is for members only. Book 3 – Chapter 31Ads Course Overview Book 3 –...
B3-CH31 – What Kind of Ads Should You Use?

B3-CH31 – What Kind of Ads Should You Use?

Some networks restrict you to only one or two different ad types, others have almost no limits. Ultimately, you need to decide which type of ad works best for YOU.  Is it a text-only ad, a hybrid text-and-image ad, an image ad? Is it an email? Or should it be a banner...
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